Category Archives: Tips on Tuesday

Tips on Tuesday

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For our final Tip on Tuesday of 2016 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

Christmas TreeIt is ok to have a rest over the holidays!  Missing a couple of days of tweets or Facebook posts isn’t the end of the world.  In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal. 

From Aire Media we wish you all a very Merry Christmas and a wonderful and productive 2017!

 

Tips on Tuesday

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Today’s tip is a generic social media tip.

Social Media Definition

And our social media tip is……..have it!  Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

 

Tips on Tuesday

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For today’s tip we’re going to give an important piece of advice about Twitter.

TwitterTipsAireMedia

Make sure you make the most of Twitter by following people relevant to your sector.  From local organisations to industry leaders it is really important to forge relationships and find out what other people in your industry are saying!

Interact with the people you follow – you will find your own followers start to increase as you become more involved with other people in your industry.

 

Tips on Tuesday

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For today’s tip we’re going to have a look at Facebook.

Facebook Aire Media Blog

Whilst the nature of Facebook lends itself to lengthier posts than most of its social media rivals, just remember volume isn’t everything!

Whilst you can make use of the longer space, only write what you need to.  Don’t let your message get lost in verbose posts.  Some of the best posts – whilst slightly longer than what you might find on Twitter – are snappy and to the point.

Make your message count and be seen.

Tips on Tuesday

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For this week we’re going to have a look at Twitter

TwitterTipsAireMediaIf you’re using a Twitter account for business purposes it is really important that whoever is using the account is consistent in tone.  Remember your account is in effect the company and so its important to maintain a constant and professional presence at all times.

Even if the account is managed by different staff, make sure they’re all clear about how you want the account to be used and what is and isn’t appropriate!  The public will only see the company, not the different people who are behind the avatar so keep it neutral, informative and polite.

 

Tips on Tuesday

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Ok, so another Facebook visit for today’s Tip on Tuesday but we think this is a really useful one after a client found they were having problems.

Facebook page Image

Our client wasn’t able to make changes to the Short Description section on their Facebook “About” page.   Although they were trying to change the text, Facebook was not allowing them to input new text.  We found the following methods which allows changes to be made: –

  1. On your business page, selection the “About” section
  2. Select “Page Info”
  3. Select the edit icon for the section “Short Description”
  4. Remove the current text.
  5. Select “save changes”.
  6. Refresh your browser
  7. The “Short Description” section should now be removed and you will see a “write a short description for your page” which will allow you to input a new description.

Unfortunately a rather long-winded way of making small edits but we found copying and pasting into Word made the process much quicker!

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Tips on Tuesday

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For today’s Tip on Tuesday, we’re going to chat a little about one of the free tools on Facebook you can use to help keep your company visible.

Facebook Aire Media Blog

Why not ask your clients or customers to “check in” on Facebook when they visit you?  Many people really like this tool on Facebook, and use it almost like a diary.

Whilst you’re not actively doing any marketing and therefore using none of your marketing budget, it does mean that friends of your client see where they’re checking in and notice your name.  And being noticed is so, so valuable!

See you next time!

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Tips on Tuesday

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For today’s Tip on Tuesday we are visiting LinkedIn.

LinkedIn Logo for Aire Media

In a previous Tip on Tuesday (which you can read here) we spoke about the important of your company profile on LinkedIn.

In addition, we really want to emphasise how important your personal profile is on LinkedIn, especially if you’re the face of the business.

Make sure your bio is snappy and informative, make sure all your contact information is up to date and that all your experience is reflected.

It is pointless having an amazing company profile if your personal profile lets you down.  You want to wow potential contacts and make them want to get in touch to use your services!

 

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to be looking at Facebook and how we can create business relationships on there.

Facebook Aire Media Blog

I think many people see Facebook as a more frivolous social media vehicle.  However, you can just as easily make business contacts. Find a page you want to make contact with and “Like” them, but make sure you Like them as your business page and NOT as your personal profile.

To do this, head to their profile page.  You will see the standard “Like” button, together with further buttons.

How to Like as Business Page

If you hover the cursor over the “More” tab, you will get a drop down menu, one of which is “Like as your page”.  Selecting this option will bring up a list of all pages you manage and you can select which page you want to Like as. 

Alternatively, from your business homepage, click the “See Pages Feed” section on the right hand side of your homepage which will bring up a “Like Other Pages” option.

The bad news is that you can only do this from a device via a browser and not using the Facebook/Facebook Pages app.

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Tips on Tuesday

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Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

Question mark image

Very early in our Tips on Tuesday segment, we did a post on creating a brand.  I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

 Make sure your logo also appears on your website and as a favicon.  You really cannot overuse that image which makes you visible. 

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery!