Today’s tip is our handy guide to social media image sizes to help you create the perfect profile.
Google+
YouTube
Amazon Natural Fitness contacted us to help them out with their social media. Phil and Anna who run the gym both have other jobs and they found they simply couldn’t afford the time to make use of social media and digital marketing to increase their membership numbers.
That’s where we’ve stepped in. As part of our agreement with Amazon we’re handling their social media presence, improving their online brand and dealing with search engine optimisation on their website. We are dedicating several hours per week to making use of free social media advertising to help increase awareness of Amazon Natural Fitness in the local area.
We’re really pleased to be working with a local business and tailoring our social media packages to exactly meet their requirements. It is really important to us that we work with all the staff at Amazon – and we encourage them to be active on the brand social media accounts too!
You can visit Amazon’s excellent website here. Amazon are also on Facebook, Twitter and a newly launched Instagram account! Have a look around and keep your eyes out for increased content through all platforms as we work with the talented owners of Amazon!
Good afternoon everyone, you’re just in time to see this week’s Tip on Tuesday.
Today’s tip is in response to a saga I have been watching unfold on social media. The tip does, in part, refer to a previous tip which you read here about the important of customer service.
Our tip is in fact very short. Do NOT delete negative messages on your social media profiles. That will create such a bad feeling about your brand. Rather than delete; respond, apologise and ask what you can do to put things right. Every business in the world will receive bad feedback at some point. It is how you deal with that feedback that counts.
See you same time next week!
Doesn’t Tuesday come round quickly? Here we are with another of our helpful tips to keep you on top of the social media marketing game.
Today we want to impress upon you the importance of not making your social media feeds all about you!
Whilst it is so tempting to promote who you are and what you do, you need to make sure you’re delivering good content, not just spam. Engage with people, share other content you find interesting or useful. The idea behind social media is all about creating symbiotic relationships – which means that you have to do your bit in nurturing these.
Remember, it only takes one click for someone to unfollow you. Don’t let that happen!
We look forward to seeing you again next week for some more tips!
We’re using today’s tip to give a very important piece of information that everyone who uses social media for their business should remember. Although this tip is also useful for those who only use social media on a personal basis.
Keep passwords of your accounts safe. Don’t give them out to anyone unless they’re a trusted employee and are dealing with the social media aspect of your business.
It is very easy for social media accounts to be hacked – and a hacked account can cause people to unfollow immediately which means all your hard work in gaining followers is lost and can undermine your reputation as a brand.
Keep your accounts secure. Have complicated passwords, even use a random generator, that cannot be guessed and store them somewhere secure.
If the worst happens and your account is hacked make sure you deal with it quickly and competently. Apologise to your followers and let them know you’ve rectified the situation and change passwords on all your accounts.
Keep safe!
We’re back on a very scorching Tuesday to take some of the heat off you in terms of your social media posts!
We strongly advocate having a social media schedule, we think its important, especially for a small business with a limited budget, to use marketing time wisely and to know what will be posted and when.
However, don’t be afraid of spontaneity and creativity. If something is unfolding on social media don’t be afraid to participate, make use of it, tap into trending topics.
It is important to keep a sense of relevance to your own personal brand – but taking a chance here and there with your social media presence might just reap very good rewards.
For today’s tip we’re concentrating on Twitter.
We think it is important for any small business to harness the power of local “hours” on Twitter. These are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag.
Local hours are a great way of getting your message across to a lot of people. We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.
A word of warning though – make sure you do your bit. These hours work on reciprocation, stick around for the full hour, retweet other businesses you find interesting. You’ll find that you get far more interest from interaction and a symbiotic relationship rather than just a demand for a RT. Have a search for your closest account, make a note of the next hour and get ready to tweet!
Some of the local hours you might find useful in the Aire Media region are: –
Monday
#IlkleyHour 7pm – 8pm
#OurYorkshire 8pm – 9pm
#HarrogateHour 8pm – 9pm
#BrandYorkshire 8pm – 9pm
Tuesday
#eYorksHour 8pm – 9pm
#SkiptonHour 9pm – 10pm
Wednesday
#YorkshireHour 8pm – 9pm
Thursday
#OtleyHour 7pm – 8pm
#BradfordHour 8pm – 9pm
#LeedsHour 8pm – 9pm
Sunday
#KeighleyHour 8pm – 9pm
If you have an hour you use regularly or that you curate, please feel free to contact us and we’ll add to the list!
We thought today’s tip was going to be a Facebook only tip. But actually it can be applied throughout your social media platforms.
Today’s tip focusses on how often you can and should re-post the same content. We understand how tempting it is, when you have something really good to say, to just keep re-posting. But actually, spamming your potential customers can put them off rather than encourage them to engage.
Our tip is to change what you post even when posting the same message. Change the language, use different pictures, dip into your content and summarise different excerpts. Facebook especially will penalize your reach if you post the identical status over and over again.
We hope you found today’s tip helpful. Let’s see those posts people!
Today’s tip is short and simple, but something that is frequently overlooked and can make such a difference.
We like it when businesses link to their social media profiles – as many as they have – from their website. It shows your customers you are progressive and that you really are keen on keeping up with trends.
Here’s where our tip comes in – make sure when people visiting your website (remember these are your potential customers) click on a link to your social media profiles, the link opens in a new tab or window. You want people to stay on your website and give them MORE chances to read about you, not immediately direct them away somewhere else. Getting people to visit your website is a really hard thing to achieve. When you do this, you must keep them.
Doesn’t time fly? Here we are on a Tuesday again and here’s our tip for today.
Again this is a generic tip – and one that could apply to all marketing, not just social media – and can be summed up in three simple words. Create. A. Brand.
It is so important when understanding your clients that you understand how fleeting your appearance on social media is. You want to be instantly recognisable across every channel you inhabit. The simple way to do this is make sure you have a catchy logo and make sure your logos match. It really is that straightforward. And means someone using Twitter will recognise you from Pinterest, will recognise you from Facebook. Be the same. Make your niche YOURS.