Tag Archives: profiles

Tips on Tuesday

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Today’s Tip on Tuesday – and don’t they come around quickly – will be a generic tip that can be applied to all social media channels.

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In short the tip is Customer Service.  When you have an open social media profile you are immediately giving your customers, both potential and past, the chance to talk to you.  And whilst this is such a bonus for your business when they post glowing reviews, it can be a double-edged- sword when someone posts a less than positive message.

So my tip this week is simply to respond.  Respond to every message you get.  Whether your reply is a simple “thank you for your feedback” or an “I’m sorry you feel that way, how can we sort this out” people reading the situation playing out will appreciate that you are conversing with your customers.

I agree that there really is no such thing as bad publicity, even the…well….bad publicity if you deal with that publicity in a positive way and show your customers that they come first.

Tips on Tuesday

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Back just in time for our weekly slot, here’s today’s Tips on Tuesday.

For today’s tip I’m visiting Facebook and how to make your page pop and catch people’s eye. And the simple answer is use photographs.  Make sure your profile shot is brand specific – if you use other social media or have a website, make sure you use the same image across all platforms to ensure continuity – and that people will immediately recognise you.  Use a cover photograph – make sure the eye is drawn to the top of the Facebook page so people are encouraged to look further – especially for your contact information, after all your immediate aim is to encourage people not only to visit your site but to engage and interact!

 

Tips on Tuesday

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This week in Tips on Tuesday I will be dealing with the question of how personal you make your work social media profiles.

And the easy answer is there is no easy answer!  My own preference is to keep my personal and work social media accounts separate.  I like to be able to feel more relaxed on my personal accounts, be able to talk about inane things that wouldn’t be appropriate on the work accounts.

However, I do think that work social media accounts can have that personal touch.  They don’t need to be dry and completely without personality, but you do need to remember that everything you write on your work social media accounts immediately reflects on your company, however much you say “these view are personal” in your biography!

My tip would therefore be: – do what feels comfortable and natural.  Don’t separate your accounts if you don’t want to.  But be mindful and careful about what you post under your work accounts and avoid contentious issues!