Tag Archives: customer

Tips on Tuesday

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For today’s tip we are concentrating solely on Pinterest.

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Clients often ask me is there any mileage in having a presence on Pinterest as they can’t see how it is relevant for them. 

Some interesting statistics for Pinterest: –

  • 10 million unique monthly UK visitors
  • 80% of users use Pinterest on a mobile
  • 70% of users are female
  • 70% of people will take action on pins (whether buying online/purchasing in store).

I think the most startling of those statistics is the heavy proportion of female users and if you run a business with a high level of female custom it would certainly seem sensible to have a vibrant Pinterest presence.

My opinion is that it is worth having a presence everywhere on social media.  You need to be seen.  So even if you feel like you might not have a target market on Pinterest I do think it worthwhile to create and curate an account.  It certainly gives your brand another vehicle to be noticed.

 

 

Tips on Tuesday

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Today’s tip is a bit more generic than usual but an important one we think.

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Today we would like to impress upon you all the benefits of digital marketing.   A small part of digital marketing is social media which gives you the chance to reach a large market.  And best of all, if your budget is small you can – with careful usage – do this for free!

Social media is a free, instantly accessible global market.  And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.

Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.

See you next week!

Tips on Tuesday

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We have touched previously on how important it is to respond to customer comments, but for today’s Tip we’re concentrating on Facebook and the Messenger service.

Pic of Facebook Profile Aire Media

You may have noticed this on the profile of your business page.  The percentage response rate is in your hands!  In order to get the “badge” you need to read and respond to private messages almost immediately.  Whilst this isn’t always possible, it shows a good level of customer service to have the 100% response rate.

If you find it difficult to find time to check, why not set up notifications so you get told immediately when you have a private message.

Happy messaging!

 

Tips on Tuesday

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Hello all.  We are all rejuvenated following a short break so we’re back with today’s tip and this is one that can apply to all social media channels.

I’m often asked by clients about the use of scheduling tools such as Hootsuite for social media posts and whether they’re a good idea. 

Pic of Schedule Aire Media

I think that they can be a very useful tool IF you don’t rely solely on them.  They’re very useful for standard messages but the beauty of social media is its spontaneity and I think you can lose the power to tap into breaking stories if you don’t check your social media feeds personally.

There has also been some controversy surrounding the use of scheduled posts during tragic world events.  My take would be don’t let this put you off, but possibly discretion is the better part of valour and it may be wise to turn off scheduled posts if something major happens.  At the end of the day whether you agree or not, you don’t want to be the subject of a social media rant about insensitivity, your social media profile has to be impeccable.

So my conclusion is, yes use them.  But don’t rely on them and don’t lose that personal touch!

See you next time!

 

Tips on Tuesday

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Another generic tip this week, but a very important one.

Mobile Web Image Aire Media

Make sure your business website is optimised to perform at the best level on mobile devices.   A good percentage of social media users do so on a mobile device, therefore it is reasonable to assume that if they follow a link to your website, they will be viewing on the same device.

Make sure your mobile site looks good and works as well as your desktop site.  It is always a good option to allow people to swap to the desktop site should they choose.  You can use a tool such as Google’s Mobile-Friendly tool to check how your site is running.

We will be doing a lesson piece on best practice for mobile sites shortly so watch this space!

Tips on Tuesday

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Today’s bite size chunk of advice concentrates on Instagram.

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Instragram made its name as an image sharing platform, but remember you can use text as well.

Don’t be afraid to use detailed description alongside excellent images.   A well written description can really put an image into context and capture someone’s imagination.  And always, always make sure your website address is visible!

Remember, half the battle on social media is getting seen!

See you next time!  In the meantime, why not browse back through our previous tips and find out what might work for you?

Tips on Tuesday

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For today’s tip – our very last of 2015 – we would like to discuss Twitter.

Don’t make the mistake of only tweeting during “work hours”.  Make sure you regularly update your feed both in the evening and at weekends.  If this isn’t physically possible for you to do, there are a number of packages available that enable you to schedule tweets to appear at different times.

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Don’t miss a potential audience when you can tap into that group with a little organisation!

We will be back in 2016 with a whole new series of tips.  Until then, enjoy the festive season and Merry Christmas!

Tips on Tuesday

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Today’s tip is about the most important thing for you when running a business – efficiency.

One of the most underutilized functions on Twitter is the ability to create Twitter Lists.  The lists allow you to organise and view the content most important to you, which then appears in a separate feed.  So for example you could have Twitter Lists for customers, potential customers, other accounts in the profession you interact with, professional advisers, etc.

The benefit of a Twitter List is you know who you’re engaging with, and have less content to sort through to make relevant contact and conversation.  This is where the efficiency part comes in – less time sorting through feeds means more time spent on meaningful interaction.

Create a list by clicking on the cog icon on your Twitter profile, and hitting the “Create List” button.  Give your list an identifying name and choose whether you want it to be private or public.  Then simply search for people you want to add to your list and insert them via the cog icon at the top of their profile.

You can also use public lists to discover useful contacts.  You can find public lists through anyone’s Twitter profile.  And remember, you don’t need to follow someone to utilise their public lists.

Happy organising!

Tips on Tuesday

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Good afternoon everyone, you’re just in time to see this week’s Tip on Tuesday.

Today’s tip is in response to a saga I have been watching unfold on social media.  The tip does, in part, refer to a previous tip which you read here about the important of customer service.

Our tip is in fact very short.  Do NOT delete negative messages on your social media profiles.  That will create such a bad feeling about your brand.  Rather than delete; respond, apologise and ask what you can do to put things right.   Every business in the world will receive bad feedback at some point.  It is how you deal with that feedback that counts.

See you same time next week!

 

Tips on Tuesday

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Today’s tip is short and simple, but something that is frequently overlooked and can make such a difference.

We like it when businesses link to their social media profiles – as many as they have – from their website.   It shows your customers you are progressive and that you really are keen on keeping up with trends. 

Here’s where our tip comes in – make sure when people visiting your website (remember these are your potential customers) click on a link to your social media profiles, the link opens in a new tab or window.  You want people to stay on your website and give them MORE chances to read about you, not immediately direct them away somewhere else.  Getting people to visit your website is a really hard thing to achieve.  When you do this, you must keep them.