Another generic tip this week, but a very important one.

Make sure your business website is optimised to perform at the best level on mobile devices.   A good percentage of social media users do so on a mobile device, therefore it is reasonable to assume that if they follow a link to your website, they will be viewing on the same device.

Make sure your mobile site looks good and works as well as your desktop site.  It is always a good option to allow people to swap to the desktop site should they choose.  You can use a tool such as Google’s Mobile-Friendly tool to check how your site is running.

We will be doing a lesson piece on best practice for mobile sites shortly so watch this space!