For today’s Tip on Tuesday we’re concentrating on Twitter
Today’s tip is to create an original hashtag for your marketing campaign. Rather than using a hashtag that is already created, find something new and unique that reflects your brand. And then use it. Use it wherever you can and become a voice.
Make yourselves get noticed by being trend setters!
For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.
I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.
Our advice is simply don’t. You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose. If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.
Never has the old saying “quality over quantity” been more apt.
A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).
Our Tip on Tuesday today is do a regular audit of your marketing strategy. Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.
In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.
See you next week – and happy reviewing!
A slight deviation for us today, in that we’re going to talk about online bullying and abuse. Whilst this does fit under our remit for education, it isn’t a usual topic for our Tips on Tuesday segment but it is certainly a topic worth visiting.
We wrote a lengthy post on keeping children safe on social media here and we feel the message must be that if you see instances of cyber bullying report it.
Immediate steps – and this is our tip – you can take are: –
Bullying Uk have written an excellent piece on Cyber Bullying and you can report instances of online abuse by visiting stopbullying.gov and following their report tool.
You can also report Hate Speech online by using the following details: –
For today’s tip we are giving a little general advice.
Stay away from controversial topics. Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.
It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.
Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that. That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!
See you next week.
Last week we spoke about resharing content on Facebook in this post.
For today’s Tip we are visiting the same topic on Twitter. Last week, Twitter announced that they were making it possible for users to retweet their own content, which makes sharing your posts much easier.
Don’t be afraid to share your content again with a “have you seen this” or “we spoke about this here”. As long as you don’t spam your followers it is a perfectly valid marketing tool to ensure what you have said is seen.
Have you anything in particular you would like us to do a Tip on? Do let us know!
For today’s tip we are looking at Facebook
Don’t forget that Facebook algorithms are such that not everyone will see your posts. Don’t be afraid to re-share content. The key is not to spam your followers so by all means re-post a message you have already used, but change the wording, add a different image etc.
And don’t forget, a share and interaction is key to getting yourself visible.
See you next time.
For today’s tip we’re visiting something very small but very important. The favicon.
So what is a favicon? A favicon (short for favourite icon) is an icon associated with a particular website. This is usually displayed in the address bar of a browser or next to the site name in a user’s list of bookmarks.
Are they important? We think yes, they are! Whilst a very small thing and not essential to the running of a site they show an attention to detail which makes your company stand out. From a branding point of view, favicons are vital as they make your brand appear even in the tiniest spaces.
So – this week we are setting some homework. If you haven’t got a favicon, make sure you have by next week! They are very easy to create yourself by using a free web tool.
For today’s tip we are concentrating on something we have touched on separately but probably not said explicitly.
Very simply, make people aware of where you are! If you are on Twitter and Facebook and Instagram etc, have links to your accounts clearly visible on your website (and make sure they open in a new tab/window!).
Similarly, make sure your website is clearly linked on all your social media accounts. Your reach will be greater the more places you are found!
Be visible!
For today’s tip we are concentrating solely on Pinterest.
Clients often ask me is there any mileage in having a presence on Pinterest as they can’t see how it is relevant for them.
Some interesting statistics for Pinterest: –
I think the most startling of those statistics is the heavy proportion of female users and if you run a business with a high level of female custom it would certainly seem sensible to have a vibrant Pinterest presence.
My opinion is that it is worth having a presence everywhere on social media. You need to be seen. So even if you feel like you might not have a target market on Pinterest I do think it worthwhile to create and curate an account. It certainly gives your brand another vehicle to be noticed.