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Growing up Digital – A Report

A report released today by the Children’s Commissioner Anne Longfield entitled Growing Up Digital has stated that children are left to “fend for themselves” against the pitfalls of being on the internet such as online bullying or grooming.

Ms Longfield stated “The internet is an incredible force for good, but it is wholly irresponsible to let them roam in a world for which they are ill-prepared”. It is felt that social media applications in particular have a wealth of difficult to understand Terms and Conditions which leaves children unsure as to what they’re signing up for, including “hidden clauses” waiving privacy rights and allowing content children have posted to be sold.

One of the recommendations in the report was that children should study “digital citizenship” to learn about their rights and responsibilities online, so they are prepared for online activities. At Aire Media we’re passionate about online safety and offer a variety of training sessions for children and their parents. We feel it is really important that children are given the tools to harness the full potential of all the wonderful things the internet has to offer whilst maintaining their own safety.

Our rules for online safety remain: –

Take note of age regulations on social media platforms. Whilst they seem arbitrary, we believe that children aged 13+ are much more emotionally equipped to deal with online safety than a younger child.
Always go through the Terms and Conditions of new sites your children are signing up to with them and ensure both you and they understand the clauses they are agreeing to.
Always make sure your child has their privacy settings as high as possible.
Keep dialogue open with your children – ensure they feel comfortable in discussing what they’re doing online with you.

We wrote an in-depth piece on social media safety entitled SOCIAL MEDIA FOR CHILDREN FRIEND OR FOE. If you would like to talk to us more about what we can offer in terms of advice for children or how we can work with parents to ensure they’re fully versed in keeping their children as safe as possible on social media, please get in touch with us.

The Growing up Digital Report can be read in full HERE.

Tips on Tuesday

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We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Take time in your first week of the year to have a think about your online presence. Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.

Tips on Tuesday

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For our final Tip on Tuesday of 2016 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

It is ok to have a rest over the holidays! Missing a couple of days of tweets or Facebook posts isn’t the end of the world. In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal.

From Aire Media we wish you all a very Merry Christmas and a wonderful and productive 2017!

Tips on Tuesday

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Today’s tip is a generic social media tip.

And our social media tip is……..have it! Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

Aire Media Christmas Competition!

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As it is the season of goodwill we’ve decided to offer our first ever competition!

What’s the prize?

The prize is one of our Digital Marketing Reports with a value of £75. The report takes an in-depth look at your business and how you’re using social media and gives advice and tips to ensure you’re getting the best out of your marketing. We also take a look at your website and again offer expert advice on how to make the most out of your online presence.

What do you have to do?

Well we have two ways you can enter. Simply visit and like our Facebook page and like the pinned post and comment with the name of your business . We won’t ask you to share as a condition of entering, but it would be nice if you feel so inclined!

Your other option is to visit our Twitter account give us a follow and retweet the pinned post.

We will draw the competition using a random generator on 31st December 2016 and the prize will be available from Tuesday 3rd January 2017 for the winner to use when they’re ready!

Good luck!

Tips on Tuesday

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For this week we’re going to have a look at Twitter

If you’re using a Twitter account for business purposes it is really important that whoever is using the account is consistent in tone. Remember your account is in effect the company and so its important to maintain a constant and professional presence at all times.

Even if the account is managed by different staff, make sure they’re all clear about how you want the account to be used and what is and isn’t appropriate! The public will only see the company, not the different people who are behind the avatar so keep it neutral, informative and polite.

Tips on Tuesday

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Ok, so another Facebook visit for today’s Tip on Tuesday but we think this is a really useful one after a client found they were having problems.

Our client wasn’t able to make changes to the Short Description section on their Facebook “About” page. Although they were trying to change the text, Facebook was not allowing them to input new text. We found the following methods which allows changes to be made: –

On your business page, selection the “About” section
Select “Page Info”
Select the edit icon for the section “Short Description”
Remove the current text.
Select “save changes”.
Refresh your browser
The “Short Description” section should now be removed and you will see a “write a short description for your page” which will allow you to input a new description.

Unfortunately a rather long-winded way of making small edits but we found copying and pasting into Word made the process much quicker!

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Tips on Tuesday

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For today’s Tip on Tuesday, we’re going to chat a little about one of the free tools on Facebook you can use to help keep your company visible.

Why not ask your clients or customers to “check in” on Facebook when they visit you? Many people really like this tool on Facebook, and use it almost like a diary.

Whilst you’re not actively doing any marketing and therefore using none of your marketing budget, it does mean that friends of your client see where they’re checking in and notice your name. And being noticed is so, so valuable!

See you next time!

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