Tag Archives: LinkedIn

Tips on Tuesday

We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Make sure you allocate roles effectively. Use the talents of your staff and make sure they’re aware you want them to do regular social media updates. Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t! There’s no point being on social media if you’re not using it effectively. Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.

Tips on Tuesday

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Today’s tip is a generic social media tip.

And our social media tip is……..have it! Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

Tips on Tuesday

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For today’s Tip on Tuesday we are visiting LinkedIn.

In a previous Tip on Tuesday (which you can read here) we spoke about the important of your company profile on LinkedIn.

In addition, we really want to emphasise how important your personal profile is on LinkedIn, especially if you’re the face of the business.

Make sure your bio is snappy and informative, make sure all your contact information is up to date and that all your experience is reflected.

It is pointless having an amazing company profile if your personal profile lets you down. You want to wow potential contacts and make them want to get in touch to use your services!

Tips on Tuesday

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Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

Very early in our Tips on Tuesday segment, we did a post on creating a brand. I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

Make sure your logo also appears on your website and as a favicon. You really cannot overuse that image which makes you visible.

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to make a suggestion for LinkedIn.

Do remember that LinkedIn has a facility where you can join groups relevant to your sector and chat with other professionals. LinkedIn is slightly different from other social media platforms in that it is geared towards business use only, In fact it is marketed as “the world’s largest professional network”. As such it is a valuable resource for discussing ideas, sharing expertise and above all making good business links.

Have a search today for some groups that seem pertinent to your line of business and join in! Share your best tips or ask a question. You will soon see how easy it is to participate in online networking!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t. You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose. If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

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A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).

Our Tip on Tuesday today is do a regular audit of your marketing strategy. Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.

In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.

See you next week – and happy reviewing!

Tips on Tuesday

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A slight deviation for us today, in that we’re going to talk about online bullying and abuse. Whilst this does fit under our remit for education, it isn’t a usual topic for our Tips on Tuesday segment but it is certainly a topic worth visiting.

We wrote a lengthy post on keeping children safe on social media here and we feel the message must be that if you see instances of cyber bullying report it.

Immediate steps – and this is our tip – you can take are: –

Don’t respond or engage
Keep evidence
Block the person who is bullying
Report to the relevant social media site the bullying appears on.

Bullying Uk have written an excellent piece on Cyber Bullying and you can report instances of online abuse by visiting stopbullying.gov and following their report tool.

You can also report Hate Speech online by using the following details: –

Tips on Tuesday

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For today’s tip we are giving a little general advice.

Stay away from controversial topics. Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.

It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.

Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that. That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!

See you next week.

Aire Media

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Tag Archives: LinkedIn

Tips on Tuesday