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Tips on Tuesday

For today’s tip we are giving a little general advice.

Stay away from controversial topics. Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.

It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.

Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that. That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!

See you next week.

Tips on Tuesday

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For today’s tip we are concentrating on something we have touched on separately but probably not said explicitly.

Very simply, make people aware of where you are! If you are on Twitter and Facebook and Instagram etc, have links to your accounts clearly visible on your website (and make sure they open in a new tab/window!).

Similarly, make sure your website is clearly linked on all your social media accounts. Your reach will be greater the more places you are found!

Be visible!

Tips on Tuesday

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Today’s tip is a bit more generic than usual but an important one we think.

Today we would like to impress upon you all the benefits of digital marketing. A small part of digital marketing is social media which gives you the chance to reach a large market. And best of all, if your budget is small you can – with careful usage – do this for free!

Social media is a free, instantly accessible global market. And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.

Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.

See you next week!

Tips on Tuesday

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This week is National Stalking Awareness Week and we want to support the amazing work Paladin do by giving you our tips to stay safe online. With the advent of social media, cyber stalking became a real and dangerous thread and it shouldn’t be underestimated how much damage online stalking can do. We have already written about children staying safe on social media in our blog here and indeed much of the advice is pertinent to adults too.

Here are our top tips to keep you safe online: –

Change your passwords regularly
Never share your passwords with anybody
Never give out personal information online
Keep your security and privacy settings on the highest possible setting
Never share your location – if you’re concerned about this make sure you set location services to off on your device.
Block unsolicited messages
Do not be afraid to report messages that are threatening in any way. You will be taken seriously

We hope you find today’s tip useful – please share amongst your friends and colleagues if you think it will be useful. If you are on Twitter join in this week using the hashtag #NSAW16.

Tips on Tuesday

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As fast as we plan tips to bring you, its time to write again!

Today’s tip focuses on making your social media accounts easily accessible. Ensure your social media icons are clearly visible on your website. Also, for those of you who use a free website building tool, make sure you change the social media accounts from those of the site host to your own. There is nothing worse for a customer than thinking “we’d really like to see what these people are saying” to find that when they try to follow you on Twitter or Facebook they find someone completely different. And, we have said this before, but ALWAYS make sure your social media accounts open in a new tab or window.

Half the battle is ensuring your methods for communication are visible. Remember no-one will know what you’re saying if they can’t find you!

See you next time!

Tips on Tuesday

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Hello all. We are all rejuvenated following a short break so we’re back with today’s tip and this is one that can apply to all social media channels.

I’m often asked by clients about the use of scheduling tools such as Hootsuite for social media posts and whether they’re a good idea.

I think that they can be a very useful tool IF you don’t rely solely on them. They’re very useful for standard messages but the beauty of social media is its spontaneity and I think you can lose the power to tap into breaking stories if you don’t check your social media feeds personally.

There has also been some controversy surrounding the use of scheduled posts during tragic world events. My take would be don’t let this put you off, but possibly discretion is the better part of valour and it may be wise to turn off scheduled posts if something major happens. At the end of the day whether you agree or not, you don’t want to be the subject of a social media rant about insensitivity, your social media profile has to be impeccable.

So my conclusion is, yes use them. But don’t rely on them and don’t lose that personal touch!

See you next time!

Tips on Tuesday

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A slightly different format to our usual Tips on Tuesday slot as today is Safer Internet Day. The safety of young people on the internet is one of our passions at Aire Media – in fact, we launched with a post about helping parents make sure their children are using Social media safely – so we thought we would #shareaheart with the wonderful people at the UK Safer Internet Centre and share our top tips for young people to stay safe online.

Never reveal your passwords to other people. Choose a password that is really strong by using a mix of letters and numbers. Make sure you change them regularly.
Make sure you think before you post. Never post anything you wouldn’t want your parents or teachers to read. As soon as you press send, the information/image is no longer private.
Be kind. If you think your post could upset someone, don’t post it.
Be really careful about what you share online. Don’t give clues about where you live in either the information or the images you post.
Make sure you check your privacy settings regularly. Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
Be careful who you talk to online. If someone you don’t know tries to add you as a friend, ignore them and block them. Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason. It is to keep young people safe. The people at Linneyville made this brilliant infographic giving details of the age limits across all social media channels.

We hope you enjoyed today’s slightly different Tips on Tuesday. If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!

Tips on Tuesday

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Today’s tip is our handy guide to social media image sizes to help you create the perfect profile.

Facebook

cover photo: 851 x 315
profile photo: 180 x 180

Twitter

header image: 1500 x 500
profile image: 400 x 400

Google+

cover photo: 2120 x 1192
profile photo: 270 x 270

LinkedIn

cover photo: 646 x 220
profile photo: 100 x 60

Pinterest

profile photo: 160 x 165

Instagram

profile photo: 110 x 110

YouTube

cover art: 2560 x 1440
cover art safe area: 1546 x 423