Tag Archives: YouTube

Tips on Tuesday

There wasn’t really anything else we could talk about today on Tips on Tuesday – a generic tip to help you out on all your social media channels.

So today’s tip is, if you like what someone is doing on social media TELL them. Everyone likes to know they’re impressing someone, so whether it is another business, or an individual pop a comment on. It is a great way of making links and you can be sure that if you say to someone “hey, we love what you’re doing here”, they will look at your profile and take the time to reciprocate.

Happy social media love in all!

Tips on Tuesday

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In January we have been looking at the importance of organisation in respect of your social media and digital marketing programmes in our Tips on Tuesday segment. In previous posts we have look at the need to organise your schedule, the importance of allocating roles effectively, an emphasis on reviewing your programme, and the crucial checking for notifications!

For our final tip in this series we’re going to remind you of the importance of knowing what other members of your team have posted! There’s nothing more off-putting to your followers than having the same content posted repeatedly. If you lose a follower you will have to work very hard to try to get them back!

Keep it unique, make it interesting and you can’t go far wrong!

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Tips on Tuesday

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We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Make sure you allocate roles effectively. Use the talents of your staff and make sure they’re aware you want them to do regular social media updates. Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t! There’s no point being on social media if you’re not using it effectively. Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.

Tips on Tuesday

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Today’s tip is a generic social media tip.

And our social media tip is……..have it! Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

Tips on Tuesday

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Today’s Tip on Tuesday can be applied to all your social media channels.

Quite simply today’s tip is about trolls. Sadly social media trolls are not as cute as the little guy above, who we like a LOT! And we say mute them on Twitter or unfollow them on Facebook!

We prefer muting/unfollowing to blocking for a couple of reasons: –

The person you have muted does not know you have muted them
Muting essential does the same as blocking but it can be easily reversed if you change your mind.

Trolls want a response. They will soon get bored and move on if you don’t engage with them.

That isn’t to say you shouldn’t block and/or someone who is becoming increasingly abusive. However for a more diplomatic action, which can be important with a work brand, muting is the way to go!

Tips on Tuesday

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For today’s Tip on Tuesday we are going to take a look at YouTube.

Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.

Having a YouTube channel can be a real bonus for your brand……if you use it wisely. Keep videos professional looking and less than one minute in length. lengthy videos simply lose people’s attention and it is virtually impossible to get them back!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t. You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose. If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

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For today’s tip we are concentrating on something we have touched on separately but probably not said explicitly.

Very simply, make people aware of where you are! If you are on Twitter and Facebook and Instagram etc, have links to your accounts clearly visible on your website (and make sure they open in a new tab/window!).

Similarly, make sure your website is clearly linked on all your social media accounts. Your reach will be greater the more places you are found!

Be visible!

Tips on Tuesday

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Today’s tip is a bit more generic than usual but an important one we think.

Today we would like to impress upon you all the benefits of digital marketing. A small part of digital marketing is social media which gives you the chance to reach a large market. And best of all, if your budget is small you can – with careful usage – do this for free!

Social media is a free, instantly accessible global market. And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.

Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.

See you next week!

Tips on Tuesday

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Today’s tip can apply to all your social media channels.

Remember to use the “About” section on your social media profiles to your advantage. You should take the opportunity to give an overview of your business and what you offer. Keep it short but engaging, the aim is to spark people’s interest in you as a brand. Make sure your website URL appears on your profile so people can find out more and, ultimately, contact you.

If people have landed on your social media profile you want to make it as easy as possible for them to find out further information. The better social media profiles are clear, concise and clean.

By next week make sure your profile is up to date. We will check! (Just kidding, there’s no test, but this is a great chance to do your housekeeping!)

Aire Media

For all your Social Media Training, Education and Support needs

Tag Archives: YouTube

Tips on Tuesday