Today’s Tip on Tuesday is a flying visit to Twitter.
Don’t be afraid to comment on industry news using the relevant hashtag. “Newsjacking” is a really great way to become visible with relevant content to a whole new level of audience. Make sure your point is relevant, correct and adds to a discussion and never forget the hashtag!
For today’s tip on Tuesday we’re looking at your online presence in general.
We think it’s really important to share your good news. If someone leaves you a great review, share it. If one of your employees wins an award or does something really special, then share it.
Keeping a human (and happy!) face to your social media and online postings will help you build a warm and positive brand which people will notice.
We don’t believe in no news is good news; we believe in YOUR news is good news!
For today’s Tip we’re going to share a generic social media tip.
Don’t forget to have your website linked from your social media profile and vice versa. You want to make it easy for people to find you – don’t make them work for it! Make sure your social media channels are linked from your website (and do ensure they open in a new tab/window!) and make sure your social media profiles contain at the very least an obvious website link.
Don’t be bashful – be seen!
A very short tip on Tuesday this week….and you’ll see why.
Everyone is aware of the 140 character limit on Twitter so a great way of maximizing those characters is to use shortening software for any web links. These services take a long URL and condense them down to use less characters – perfect for inserting into a tweet! We use them regularly – go on, check out our Twitter feed to see!
Our two favourites are Bit.ly and Goo.gl – both of which come with tracking and stats on clicks.
Another visit to Twitter for today’s tip – what can we say? We have a lot of tips for you!
We all know that Twitter has a limit of 140 characters per tweet. We find it really useful to use the quote function – quote your own tweet and add a relevant phrase to give opinion or context. It is a really good way of extending your character limit and making your tweets stand out, with the opinion adding flavour rather than just a dry promotional comment.
Happy quoting!
For today’s Tip on Tuesday we’re going to visit Twitter and give you a tip that could be the difference between getting a new customer and losing them.
There’s no easy way to say this but on Twitter you have a three-second check out time. That means three seconds before someone will click away from your profile. It is therefore essential that you have your profile completely filled in.
Make sure your company logo is your avatar and you have a header image of the right size. Ensure your bio is filled in with a succinct, yet informative few lines about your company and what you do. If it is pertinent to your business, remember to put a location – although we see no harm in inputting this whether you’re location-based or not. Finally, and most importantly ensure your website is there – that means all potential customers have to do is click. If you make it easy for people to find you, they will!
For today’s Tip on Tuesday we’re looking at Twitter and the use of the hashtag.
One of the best features on Twitter in our opinion is the hashtag and how it creates immediate relationships between your tweets and other people worldwide talking about the same thing.
Make sure you use relevant hashtags in all your tweets. Use services such as Hashtagify and Ritetag (other services are available) to search for relevant hashtags and the data associated therewith to maximise your reach by using the highest trending hashtags. Have a look through Twitter daily for the trending topics and see whether there’s any relevant for you to tap into.
#welovethehashtag
During our Tips on Tuesday segment we like to give as many helpful tips as possible surrounding digital marketing and social media. Today’s tip is a generic one covering all your social media channels.
If you have a social media presence, don’t forget to put your social media handles on your marketing literature!
Have them on your business cards, flyers, website etc. If you have a presence you want to use it and drive people to find you. Don’t make potential clients or customers work to find you. Make it easy for them and it will pay off!
There wasn’t really anything else we could talk about today on Tips on Tuesday – a generic tip to help you out on all your social media channels.
So today’s tip is, if you like what someone is doing on social media TELL them. Everyone likes to know they’re impressing someone, so whether it is another business, or an individual pop a comment on. It is a great way of making links and you can be sure that if you say to someone “hey, we love what you’re doing here”, they will look at your profile and take the time to reciprocate.
Happy social media love in all!
In January we have been looking at the importance of organisation in respect of your social media and digital marketing programmes in our Tips on Tuesday segment. In previous posts we have look at the need to organise your schedule, the importance of allocating roles effectively, an emphasis on reviewing your programme, and the crucial checking for notifications!
For our final tip in this series we’re going to remind you of the importance of knowing what other members of your team have posted! There’s nothing more off-putting to your followers than having the same content posted repeatedly. If you lose a follower you will have to work very hard to try to get them back!
Keep it unique, make it interesting and you can’t go far wrong!