Tag Archives: Social Media Marketing

Tips on Tuesday

During our Tips on Tuesday segment we like to give as many helpful tips as possible surrounding digital marketing and social media. Today’s tip is a generic one covering all your social media channels.

If you have a social media presence, don’t forget to put your social media handles on your marketing literature!

Have them on your business cards, flyers, website etc. If you have a presence you want to use it and drive people to find you. Don’t make potential clients or customers work to find you. Make it easy for them and it will pay off!

Tips on Tuesday

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There wasn’t really anything else we could talk about today on Tips on Tuesday – a generic tip to help you out on all your social media channels.

So today’s tip is, if you like what someone is doing on social media TELL them. Everyone likes to know they’re impressing someone, so whether it is another business, or an individual pop a comment on. It is a great way of making links and you can be sure that if you say to someone “hey, we love what you’re doing here”, they will look at your profile and take the time to reciprocate.

Happy social media love in all!

Tips on Tuesday

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Straight into February with a Tip on Tuesday where we specifically look at Facebook.

Competitions on Facebook are a great way of becoming visible in people’s timelines and increasing your followers. However, Facebook do have some rules about the implementation of competitions and it is important you follow these properly: –

You can only host a competition from a business page timeline or a custom Facebook page/campaign page.
We have created this handy graphic as to what you can and can’t ask people to do to enter a competition

Facebook competitions must contain the rules and the terms and conditions of entry
Facebook competition must clearly state they’re not endorsed by Facebook and that Facebook cannot be held liable for anything in that regard.
Contact your winners in a status update or a comment on the page or send an email to the address provided on entry.

So do a competition, have fun with it but do it properly – there’s nothing worse than a competition being pulled because it doesn’t comply with the rules.

Tips on Tuesday

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In January we have been looking at the importance of organisation in respect of your social media and digital marketing programmes in our Tips on Tuesday segment. In previous posts we have look at the need to organise your schedule, the importance of allocating roles effectively, an emphasis on reviewing your programme, and the crucial checking for notifications!

For our final tip in this series we’re going to remind you of the importance of knowing what other members of your team have posted! There’s nothing more off-putting to your followers than having the same content posted repeatedly. If you lose a follower you will have to work very hard to try to get them back!

Keep it unique, make it interesting and you can’t go far wrong!

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Tips on Tuesday

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As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.

Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review. Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right. A poor executed social media account can be as off-putting to potential customers as not having one at all.

Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same. If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!

Keep your content crisp and effective to be noticed.

Tips on Tuesday

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For our final Tip on Tuesday of 2016 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

It is ok to have a rest over the holidays! Missing a couple of days of tweets or Facebook posts isn’t the end of the world. In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal.

From Aire Media we wish you all a very Merry Christmas and a wonderful and productive 2017!

Tips on Tuesday

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Today’s tip is a generic social media tip.

And our social media tip is……..have it! Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

Aire Media Christmas Competition!

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As it is the season of goodwill we’ve decided to offer our first ever competition!

What’s the prize?

The prize is one of our Digital Marketing Reports with a value of £75. The report takes an in-depth look at your business and how you’re using social media and gives advice and tips to ensure you’re getting the best out of your marketing. We also take a look at your website and again offer expert advice on how to make the most out of your online presence.

What do you have to do?

Well we have two ways you can enter. Simply visit and like our Facebook page and like the pinned post and comment with the name of your business . We won’t ask you to share as a condition of entering, but it would be nice if you feel so inclined!

Your other option is to visit our Twitter account give us a follow and retweet the pinned post.

We will draw the competition using a random generator on 31st December 2016 and the prize will be available from Tuesday 3rd January 2017 for the winner to use when they’re ready!

Good luck!