For today’s Tip on Tuesday we are visiting Pinterest.
Pinterest is a very valuable platform for two reasons; firstly it is a great way of sharing content for very visual businesses, secondly it is a really nice way of showing the personality of the staff at your business.
Remember it is important to pin regularly and consistently. Followers will be attracted by a steady stream of content rather than huge amounts of pins in one go then nothing for week.
For today’s Tip on Tuesday we’re giving some general advice that you can apply to all the social media channels you use.
A very simple tip; don’t beg for followers!
There is nothing more off-putting on a social media account than a brand begging to up their follower count. By all means join a networking hour or group and suggest you’d like to make some useful connections, but keep it businesslike, not asking simply to get your follower count up.
Remember to aim for valuable followers due to the quality of your content.
Stopping off with another of our bitesize Tips on Tuesday.
Today we’re having a little look at Twitter. Retweeting is a really valuable resource on Twitter. It is an easy and quick way of sharing other industry influencers’ content. However it is important to not overdo the retweets. Your followers want to see YOUR content, they don’t want to see a feed full of other people’s content.
You might also want to put a caveat that “a retweet is not necessarily an endorsement” or be careful to only share pertinent and non-controversial content.
A lovely bright Tip on Tuesday today on such a lovely, sunny day!
We all know Instagram is all about the image, but that doesn’t mean you shouldn’t take care with those images. It is so easy to upload snaps to Instagram that sometimes the quality of the shot can be lost in amongst the desire to share a flurry of images.
If you’re using Instagram to market your brand, make sure your images are high quality, sharp, interesting, and relevant to you; one high quality, creative image will say so much more than a number of less attractive photos.
It might only take a few seconds but quality control matters!
Today’s Tip on Tuesday is small but beautifully formed and can be applied to all your social media channels.
Profile pictures are wonderful – they’re your online shop window. Each time you make a post on any of your channels, your profile picture will appear.
It is really important to make sure that not only is your profile shot the correct size for each platform (you can follow our handy guide to image sizes)but that your photograph is clear in a smaller size. It is no good having your logo as a profile shot if it is simply a little blurry square, you want people to know it is you posting!
Today’s tip is something that can be applied to all your social media channels.
Scheduling tools can be a very valuable resource when you’re managing a number of social media accounts and mean that you can ensure you have a presence even when it is impossible for you to be online.
However, it is vital to ensure that you also maintain a live online presence – don’t rely on scheduling tools to do it all for you. Ensure you regularly login to all your social media accounts to deal with queries, to make use of industry specific current affairs and to make it appear that your account has a personality. It is really easy to tell which social media accounts are done solely via scheduling.
Today’s Tip is a general marketing tip for any business.
Make sure you register on Google My Business, This is a free service which helps your listing appear when people are searching for your business or businesses like yours on Google Search and Maps.
You can keep your content fresh and useful by adding your website, address, opening hours and contact details together with images and an option for your clients to review.
Who could ask more from a free service – as the old saying goes, you really don’t get much for nothing these days!
For today’s tip we’re looking at one of the tools you can use on Facebook with a business page.
Don’t forget that the Facebook analytics tool lets you see how well each of your posts are doing in terms of reach and engagement. This is such a valuable – and free! – resource as it means you can get a really good insight into what type of posting works best for you. It is certainly worth doing more of whichever type of posts statistically reach the most people!
Today’s Tip on Tuesday is a flying visit to Twitter.
Don’t be afraid to comment on industry news using the relevant hashtag. “Newsjacking” is a really great way to become visible with relevant content to a whole new level of audience. Make sure your point is relevant, correct and adds to a discussion and never forget the hashtag!
For today’s tip on Tuesday we’re looking at your online presence in general.
We think it’s really important to share your good news. If someone leaves you a great review, share it. If one of your employees wins an award or does something really special, then share it.
Keeping a human (and happy!) face to your social media and online postings will help you build a warm and positive brand which people will notice.
We don’t believe in no news is good news; we believe in YOUR news is good news!