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Tips on Tuesday

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For today’s Tip on Tuesday we’re going to be looking at Facebook and how we can create business relationships on there.

Facebook Aire Media Blog

I think many people see Facebook as a more frivolous social media vehicle.  However, you can just as easily make business contacts. Find a page you want to make contact with and “Like” them, but make sure you Like them as your business page and NOT as your personal profile.

To do this, head to their profile page.  You will see the standard “Like” button, together with further buttons.

How to Like as Business Page

If you hover the cursor over the “More” tab, you will get a drop down menu, one of which is “Like as your page”.  Selecting this option will bring up a list of all pages you manage and you can select which page you want to Like as. 

Alternatively, from your business homepage, click the “See Pages Feed” section on the right hand side of your homepage which will bring up a “Like Other Pages” option.

The bad news is that you can only do this from a device via a browser and not using the Facebook/Facebook Pages app.

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Tips on Tuesday

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Today’s Tip on Tuesday is a generic social media tip and in response to a question I was asked at a networking event.

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Very early in our Tips on Tuesday segment, we did a post on creating a brand.  I was asked how that would fit in with using profile pictures and avatars as an advertising spot for special offers, job opportunities etc.

 Make sure your logo also appears on your website and as a favicon.  You really cannot overuse that image which makes you visible. 

As long as it is instantly recognisable that the account is YOU, you can’t go far wrong with your use of imagery! 

CPS publishes new social media guidelines

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As part of Hate Crime Awareness Week, The Crown Prosecution Service (CPS) has today published guidelines as to the range of offences for which social media users could face prosecution.

CPS Logo ImageThe guidelines make it clear that social media users who create derogatory hashtags, who try to gather virtual mobs to target people, people who post humiliating photoshopped images, users who indulge in the practice of “baiting” and people who post or encourage people to repeat grossly offensive messages should face prosecution, which could result in a jail term.  The maximum jail term for such offences is 12 months.

The guidelines are keen to point out that message must pass what they’re describing as a “high threshold” before a prosecution can take place.

The guidelines go on to clarify that teenagers who send sexually explicit images of themselves are not to be prosecuted providing it is consensual and all parties are a similar age.

The new guidelines (which can be read in full here) are particularly welcome after a report earlier this year found that 1 in 4 teenagers had suffered some form of online abuse.

Further information on Hate Crime Awareness Week can be found by visiting the Stop Hate UK website.

 

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Tips on Tuesday

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For today’s Tip on Tuesday we’re going to look at LinkedIn.

LinkedIn Logo for Aire Media

LinkedIn in a great way of networking if your marketing model is business to business.

Keep your company profiles spruced up.  That isn’t to say you need to have masses of content.  But keep what you have fresh and current.

Make sure your logo is on your page together with your employees’ details.  Ensure all contact details are up to date and your website is clearly linked.

Make it easy for potential customers to contact the person they need to!  The easier it is for them, the more likely they are to do it!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to work with Pinterest.

Pinterest Logo Aire Media

Pinterest is a really great way of showing your company’s personality.  You can afford to be a little frivolous on Pinterest. 

Why not create boards for all your employees to share the things they love.  It changes a faceless company into a group of people potential customers can really relate to because their personality shines through.

It’s great to be professional.  It is brilliant to be professional with personality.

Tips on Tuesday

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For today’s Tip on Tuesday we are going to take a look at YouTube.

YouTube Logo

Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.

Having a YouTube channel can be a real bonus for your brand……if you use it wisely.  Keep videos professional looking and less than one minute in length.  lengthy videos simply lose people’s attention and it is virtually impossible to get them back!

Tips on Tuesday

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For today’s Tip on Tuesday we’re concentrating on Twitter

Tips on Tuesday hashtag

Today’s tip is to create an original hashtag for your marketing campaign.  Rather than using a hashtag that is already created, find something new and unique that reflects your brand.  And then use it.  Use it wherever you can and become a voice.

Make yourselves get noticed by being trend setters!

 

 

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

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I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t.  You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose.  If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

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A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).

Audit image Aire Media

Our Tip on Tuesday today is do a regular audit of your marketing strategy.  Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.

In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.

See you next week – and happy reviewing!

Tips on Tuesday

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For today’s tip we are giving a little general advice.

controversy definition

Stay away from controversial topics.  Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.

It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.

Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that.  That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!

See you next week.