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Tips on Tuesday

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Today’s Tip on Tuesday can be applied to all your social media channels.

Troll Tips on Tuesday blog

Quite simply today’s tip is about trolls.  Sadly social media trolls are not as cute as the little guy above, who we like a LOT!  And we say mute them on Twitter or unfollow them on Facebook!

We prefer muting/unfollowing to blocking for a couple of reasons: –

  1. The person you have muted does not know you have muted them
  2. Muting essential does the same as blocking but it can be easily reversed if you change your mind.

Trolls want a response.  They will soon get bored and move on if you don’t engage with them.

That isn’t to say you shouldn’t block and/or someone who is becoming increasingly abusive.  However for a more diplomatic action, which can be important with a work brand, muting is the way to go!

Tips on Tuesday

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For today’s Tip on Tuesday we are going to take a look at YouTube.

YouTube Logo

Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.

Having a YouTube channel can be a real bonus for your brand……if you use it wisely.  Keep videos professional looking and less than one minute in length.  lengthy videos simply lose people’s attention and it is virtually impossible to get them back!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

Add to basket image Aire Media

I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t.  You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose.  If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

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A slight deviation for us today, in that we’re going to talk about online bullying and abuse.  Whilst this does fit under our remit for education, it isn’t a usual topic for our Tips on Tuesday segment but it is certainly a topic worth visiting.

We wrote a lengthy post on keeping children safe on social media here and we feel the message must be that if you see instances of cyber bullying report it. 

Immediate steps – and this is our tip – you can take are: –

  1. Don’t respond or engage
  2. Keep evidence
  3. Block the person who is bullying
  4. Report to the relevant social media site the bullying appears on.

Bullying Uk have written an excellent piece on Cyber Bullying and you can report instances of online abuse by visiting stopbullying.gov and following their report tool.

You can also report Hate Speech online by using the following details: –

Reporting hate speech Aire Media

Tips on Tuesday

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Last week we spoke about resharing content on Facebook in this post.

Image of Twitter Aire Media

For today’s Tip we are visiting the same topic on Twitter.  Last week, Twitter announced that they were making it possible for users to retweet their own content, which makes sharing your posts much easier.

Don’t be afraid to share your content again with a “have you seen this” or “we spoke about this here”.  As long as you don’t spam your followers it is a perfectly valid marketing tool to ensure what you have said is seen.

Have you anything in particular you would like us to do a Tip on?  Do let us know!

Tips on Tuesday

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For today’s tip we are looking at Facebook

Facebook Aire Media Blog

Don’t forget that Facebook algorithms are such that not everyone will see your posts.  Don’t be afraid to re-share content.  The key is not to spam your followers so by all means re-post a message you have already used, but change the wording, add a different image etc.

And don’t forget, a share and interaction is key to getting yourself visible.

See you next time.

Twitter Rings in the Changes

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Following a disappointing uptake in new users, Twitter have announced a number of changes to their platform to try to encourage people to use it.

TwitterTipsAireMedia

Probably the most significant change will be that photos, videos and gifs will no longer be included in the 140 character limit.  On a similar vein, usernames will also be exempt from the limit.

Tweets beginning with an “@” sign will now be visible to all followers and you will, in future have the ability to retweet and quote yourself.

I think in particular the exemption of multimedia and usernames from the character limit is an interesting idea, meaning every one of the 140 characters can be used for useful content.

I look forward to seeing the response to these changes and whether they will indeed signal a change in fortune for Twitter.

Tips on Tuesday

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Today’s tip is a bit more generic than usual but an important one we think.

Aire Media Word Cloud

Today we would like to impress upon you all the benefits of digital marketing.   A small part of digital marketing is social media which gives you the chance to reach a large market.  And best of all, if your budget is small you can – with careful usage – do this for free!

Social media is a free, instantly accessible global market.  And the best thing is that it is measurable with analytics tools, so you can see whether what you’re doing is working and what you need to change or do better.

Even if you don’t have a large marketing budget do make sure you tap into the digital marketing sector and get yourselves online, out there and be a global brand.

See you next week!

Tips on Tuesday

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Morning folks, that time again!

Today’s tip is really more of a question.   How many of you have a blog?  And if you do, how many of you update it regularly?

Pic of WordPress Blog

Blogging is a really useful way of gaining interest in you as a brand because you’re saying more than a character limit or a social media post can.   Blogs can be newsworthy, can be about your products or even just a stream of your – hopefully sentient – thoughts. 

If you want to use blogging as a way to grow your business, there is no hard and fast rule as to how often you should blog.  Your best option is to make a realistic schedule and stick to it.  You can always add more posts if you find the time.  Most experts in the field suggest once a week as a minimum is a great rule of thumb.

So get blogging and show me what you’ve got!

Tips on Tuesday

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For today’s tip we are partially revisiting something we discussed way back in March 2015.

We visited pinning posts on Facebook in this Tip on Tuesday, but did you know you can also pin tweets on Twitter?

Picture of pin Aire Media

Unlike Facebook, there is no time limit to pinned tweets, they simply stay at the top of your profile until you change it.

It is a great way to get a message to your followers and people looking at your profile without constantly spamming them.   Use the function wisely for your best offers, the most important things you want to say and you will see the retweets follow.

See you next week folks.