For today’s tip we’re making a brief stop off at Facebook.
As the old saying goes, “a picture is worth a thousand words” and that is absolutely true for Facebook where posts with an image attached get 39% more interaction.
So get those cameras out and get those posts visual and attractive; the increased engagement will make it worth your while!
Back with a slightly more sensible Tip on Tuesday than “don’t break your foot” but one that can be applied to all your social media channels.
Every message you send out is marketing. You might not think it, especially if you’re not directly advertising a service, but each time you make a comment on any of your social media channels you are representing your business and therefore marketing it. With that in mind make sure your messages are well presented and structured and make a valuable contribution.
Remember though, contribution isn’t necessarily directly about your business, simply a valid and relevant or even personally interesting comment.
Today’s tip is an important one (well aren’t they all?!) that can be applied to all your social media channels.
Four little words. DO NOT BUY FOLLOWERS.
It can be really tempting to buy followers – after all the most successful accounts are the ones with most followers and therefore most reach, but you need to remember that the number of followers isn’t as important as the number of followers with which you have a meaningful engagement. Your end aim is to engage and drive people to your website and buying followers will not achieve this – you will end up with a raft of fake account followers which won’t increase that all important engagement.
Don’t forget a sudden increase in followers with no apparent reason could well look suspicious and harm your reputation.
Increase your followers by great content, active participation in discussions and being visible.
Today’s tip is really simple.
MAKE CONNECTIONS. And that is really it. In every part of our life we need connections to grow and succeed – and the advent of social media has really make it easy for us to grow our business connections.
If you’re more of a face to face networker then find your place to make those valuable connections.
Join us tomorrow at the Bingley Business Expo to make some amazing local relationships.
Do not underestimate the power that can be gained by gaining a new connection.
Today’s Tip on Tuesday is a return to a Twitter tip we’ve spoken about before.
Way back in March we spoke about how important the use of the hashtag was (you can read all about that HERE).
We want to reiterate today that you MUST keep your hashtags relevant to what you’re saying. There’s nothing worse than seeing a company use a completely unrelated hashtag simply to try to grab exposure. If you can use a trending hashtag appropriately and with relevance, that’s great. If not, create your own hashtags and let your content do the talking!
Today’s tip on Tuesday can be – and should be – applied to all your social media channels.
It is really important that you don’t flood your networks with spam. That isn’t to say you can’t post regularly – if you have something important or fun to say, then by all means say it! But don’t post for the sake of posting. There is nothing more annoying to a potential customer than seeing constant, irrelevant content.
Live by the old adage, “it is quality not quantity!”
Today’s Tip on Tuesday can really be applied to any of your social media channels.
Today’s tip is really simple. When you’re on social media don’t mistake a public reply for a private message! It is really important to ensure that potentially sensitive content is kept off your timelines.
To avoid this, once a conversation with a prospective customer is ready to move to DM I simply send a message and ask for an email address so I can take any discussions fully away from social media to prevent any mishaps!
For today’s Tip on Tuesday we’re going to look at Twitter
To use twitter most efficiently it is important that you keep up to date with twitter etiquette by learning the lingo! So as a handy guide, we think the three most important abbreviations to know are: –
RT: A retweet is simply re-sharing of content already posted to twitter. That can either be your own previously posted content or someone else’s. There is a retweet button on twitter to make it simple for you to do this, which will look something like this: –
Some people like to add an “RT” before the tweet to make it clear that they’re sharing content but this isn’t essential.
MT: MT stands for modified tweet, which means you are paraphrasing someone else’s content.
PRT: a PRT is a partial retweet, which means you are sharing a snippet of a tweet rather than retweeting the whole content verbatim.
DM: a DM is a direct message – which means the content will go directly into another twitter uses mailbox and not be visible on either their or your timeline.
Today’s Tip on Tuesday is looking at how valuable a resource LinkedIn can be if used correctly.
LinkedIn is slightly different from other social media channels in that it is more geared towards B2B and freelancers making professional contacts. In that case it is far more important to keep a more professional tone on LinkedIn. That isn’t to say you can’t use humour, but keep it light.
You can use your other social media channels to showcase the fun side of you or your business but LinkedIn is about sharing valuable advice between experts and professionals. Don’t be afraid to do so!
