Today’s Tip on Tuesday is looking at how valuable a resource LinkedIn can be if used correctly.
LinkedIn is slightly different from other social media channels in that it is more geared towards B2B and freelancers making professional contacts. In that case it is far more important to keep a more professional tone on LinkedIn. That isn’t to say you can’t use humour, but keep it light.
You can use your other social media channels to showcase the fun side of you or your business but LinkedIn is about sharing valuable advice between experts and professionals. Don’t be afraid to do so!