Tag Archives: Twitter

Tips on Tuesday

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When it comes to your social media feeds, we definitely believe in the old adage that it is quality not quantity that counts!

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It is far better to share fewer high quality posts, with excellent information content and sharp images than a whole host of posts which don’t give much information and don’t make the best use of images.

Images don’t have to be professionally taken – however please make sure they’re of a high enough quality not to appear blurry (on both device and desktop) and that if you’re using images you’ve found online, make sure you take note of any copyright thereon!

Putting a little extra time and work into each post will go towards creating social media timelines that work for you.

Tips on Tuesday

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Do you have a favourite social media platform? Come on now, tell the truth – everyone does!

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It is actually totally fine to have a favourite platform – by all means choose the one that works best for your business and focus the majority of your efforts there.  However we do see value – even if you can’t see how a different platform would be worth while – in at least having an active presence across the “big three” platforms.

Using social media shouldn’t be a chore, it should be as much a part of your working day as your morning coffee and just as enjoyable!  Make it work for you, use the platform you love – but be prepared to spend a little time elsewhere to ensure you’re as visible as possible!

Tips on Tuesday

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Scheduling tools can be really useful when managing your social media feeds.

Schedule

However a word of warning, remember scheduling posts means you’re posting when you’re not actually able to, make sure you allow yourself time to review the posts and any responses to them so you don’t miss anything important!

In addition, allow yourself to cancel scheduled posts if they’re not longer appropriate in light of wider world happenings or indeed changes within your business.

Scheduling tools are useful, but they don’t replace you!  They may save you a job, but don’t forget they can create other tasks that need managing!

Tips on Tuesday

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When you’re populating your social media feeds, don’t be afraid to deviate from your plans.

Planning

We’re big fans of creating social media plans – whether you choose to do that weekly, monthly or even yearly – however it’s important to remember that a plan is just an intention of activity!

Don’t feel constrained by what you wrote in your plan – it can be so important – and beneficial to you – to be spontaneous on social media.  Keep an eye on what’s happening around you and get involved, don’t avoid interesting content because it doesn’t appear at the “right” time!

Tips on Tuesday

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Why not use your social media to tell everyone how great you are?!

Thank you

Ask your customers or clients to use the tools available to them on Facebook or Google to leave you reviews.  If someone sends you a tweet thank you for what you do, share it!

A lot of people don’t feel comfortable sharing their reviews in case it looks like bragging, we say “share away”.  If someone takes the time to review you, you’ve earned it – it is a lovely piece of news to share to all your followers!

(And if you use other companies, why not return the favour and leave them some feedback!)

Tips on Tuesday

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If you blog and like to share your work across your social media, think about how you’re sharing your content.

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Rather than simply sharing the blog title, why not include an excerpt from your blog; or a relevant quote from somebody else that reflects what you’re blogging about.

An engaging snippet of content will encourage your readers to read more!  Don’t be afraid to share excellent content more than once, by using difference quotes and images to drive traffic to your site.

Tips on Tuesday

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We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

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That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.

Give it a try!

 

Tips on Tuesday

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Did you know that Tuesday 5th February 2019 is Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

Safety

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  The fab people at Action for Children made this fab infographic detailing age limits across all major social media channels.

Age Restrictions

If you would like to book Rachel to come talk to children or parents about staying safe online, please contact us here!

Tips on Tuesday

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One of the biggest battles on social media is getting people to follow you!

Follow

Make it easy for people! Include links to your social media feeds on your literature, your business cards and even on your email signatures.

The easier you make it for people to find you, the more likely they are to follow you.  Remember that when it comes to number of followers, quality is far more important than quantity.  Far better to have 500 engaged, relevant followers who are interested in you and what you have to say, than 1000 more transient followers!

Tips on Tuesday

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January is a great time to consider making changes to your social media posting plans.

Have you thought about changing the times you post?

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Try posting (or scheduling a post) for just before or just after the hour.  If people are leaving meetings a touch early, it’s a great time to check their social media.  And indeed if they’re running a few minutes late? They might check their social media on the way to their next appointment.

Think about ensuring some of your posts appear over common lunch hours. When do you check your social media feed? That’s right, in your lunch break.  Make use of people’s habits to create opportunity!