Today’s tip on Tuesday can be – and should be – applied to all your social media channels.
It is really important that you don’t flood your networks with spam. That isn’t to say you can’t post regularly – if you have something important or fun to say, then by all means say it! But don’t post for the sake of posting. There is nothing more annoying to a potential customer than seeing constant, irrelevant content.
Live by the old adage, “it is quality not quantity!”
Today’s Tip on Tuesday can really be applied to any of your social media channels.
Today’s tip is really simple. When you’re on social media don’t mistake a public reply for a private message! It is really important to ensure that potentially sensitive content is kept off your timelines.
To avoid this, once a conversation with a prospective customer is ready to move to DM I simply send a message and ask for an email address so I can take any discussions fully away from social media to prevent any mishaps!
For today’s Tip on Tuesday we’re going to look at Twitter
To use twitter most efficiently it is important that you keep up to date with twitter etiquette by learning the lingo! So as a handy guide, we think the three most important abbreviations to know are: –
RT: A retweet is simply re-sharing of content already posted to twitter. That can either be your own previously posted content or someone else’s. There is a retweet button on twitter to make it simple for you to do this, which will look something like this: –
Some people like to add an “RT” before the tweet to make it clear that they’re sharing content but this isn’t essential.
MT: MT stands for modified tweet, which means you are paraphrasing someone else’s content.
PRT: a PRT is a partial retweet, which means you are sharing a snippet of a tweet rather than retweeting the whole content verbatim.
DM: a DM is a direct message – which means the content will go directly into another twitter uses mailbox and not be visible on either their or your timeline.
Today’s Tip on Tuesday is looking at how valuable a resource LinkedIn can be if used correctly.
LinkedIn is slightly different from other social media channels in that it is more geared towards B2B and freelancers making professional contacts. In that case it is far more important to keep a more professional tone on LinkedIn. That isn’t to say you can’t use humour, but keep it light.
You can use your other social media channels to showcase the fun side of you or your business but LinkedIn is about sharing valuable advice between experts and professionals. Don’t be afraid to do so!
For today’s Tip on Tuesday we are visiting Pinterest.
Pinterest is a very valuable platform for two reasons; firstly it is a great way of sharing content for very visual businesses, secondly it is a really nice way of showing the personality of the staff at your business.
Remember it is important to pin regularly and consistently. Followers will be attracted by a steady stream of content rather than huge amounts of pins in one go then nothing for week.
For today’s Tip on Tuesday we’re giving some general advice that you can apply to all the social media channels you use.
A very simple tip; don’t beg for followers!
There is nothing more off-putting on a social media account than a brand begging to up their follower count. By all means join a networking hour or group and suggest you’d like to make some useful connections, but keep it businesslike, not asking simply to get your follower count up.
Remember to aim for valuable followers due to the quality of your content.
Stopping off with another of our bitesize Tips on Tuesday.
Today we’re having a little look at Twitter. Retweeting is a really valuable resource on Twitter. It is an easy and quick way of sharing other industry influencers’ content. However it is important to not overdo the retweets. Your followers want to see YOUR content, they don’t want to see a feed full of other people’s content.
You might also want to put a caveat that “a retweet is not necessarily an endorsement” or be careful to only share pertinent and non-controversial content.
A lovely bright Tip on Tuesday today on such a lovely, sunny day!
We all know Instagram is all about the image, but that doesn’t mean you shouldn’t take care with those images. It is so easy to upload snaps to Instagram that sometimes the quality of the shot can be lost in amongst the desire to share a flurry of images.
If you’re using Instagram to market your brand, make sure your images are high quality, sharp, interesting, and relevant to you; one high quality, creative image will say so much more than a number of less attractive photos.
It might only take a few seconds but quality control matters!
Today’s Tip on Tuesday is small but beautifully formed and can be applied to all your social media channels.
Profile pictures are wonderful – they’re your online shop window. Each time you make a post on any of your channels, your profile picture will appear.
It is really important to make sure that not only is your profile shot the correct size for each platform (you can follow our handy guide to image sizes)but that your photograph is clear in a smaller size. It is no good having your logo as a profile shot if it is simply a little blurry square, you want people to know it is you posting!
