Tag Archives: Tips On Tuesday

Tips on Tuesday

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Today’s tip is something that can be applied to all your social media channels.

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Scheduling tools can be a very valuable resource when you’re managing a number of social media accounts and mean that you can ensure you have a presence even when it is impossible for you to be online.

However, it is vital to ensure that you also maintain a live online presence – don’t rely on scheduling tools to do it all for you.  Ensure you regularly login to all your social media accounts to deal with queries, to make use of industry specific current affairs and to make it appear that your account has a personality.  It is really easy to tell which social media accounts are done solely via scheduling.

 

Tips on Tuesday

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Today’s Tip is a general marketing tip for any business.

Aire Media Google My Business

Make sure you register on Google My Business,  This is a free service which helps your listing appear when people are searching for your business or businesses like yours on Google Search and Maps.

You can keep your content fresh and useful by adding your website, address, opening hours and contact details together with images and an option for your clients to review.

Who could ask more from a free service – as the old saying goes, you really don’t get much for nothing these days!

Tips on Tuesday

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For today’s tip we’re looking at one of the tools you can use on Facebook with a business page.

Facebook Aire Media Blog

Don’t forget that the Facebook analytics tool lets you see how well each of your posts are doing in terms of reach and engagement.  This is such a valuable – and free! – resource as it means you can get a really good insight into what type of posting works best for you.  It is certainly worth doing more of whichever type of posts statistically reach the most people!

 

Tips on Tuesday

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Today’s Tip on Tuesday is a flying visit to Twitter.

TwitterTipsAireMediaDon’t be afraid to comment on industry news using the relevant hashtag.  “Newsjacking” is a really great way to become visible with relevant content to a whole new level of audience.  Make sure your point is relevant, correct and adds to a discussion and never forget the hashtag!

 

 

Tips on Tuesday

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For today’s tip on Tuesday we’re looking at your online presence in general.

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We think it’s really important to share your good news.  If someone leaves you a great review, share it.  If one of your employees wins an award or does something really special, then share it.

Keeping a human (and happy!) face to your social media and online postings will help you build a warm and positive brand which people will notice.

We don’t believe in no news is good news; we believe in YOUR news is good news!

Tips on Tuesday

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For today’s Tip we’re encouraging you to make use of every aspect of your business page on Facebook.

Facebook Aire Media Blog

For Facebook business pages you can turn on the Review feature, which means customers can quickly leave you reviews – based on a 1-5 star system – and even add a comment.

Why not ask your clients to leave a review for you – it is a really quick way of them telling people how good their experience was, and as more people use Facebook for finding business; a great way of encouraging new customers to try you out!

Tips on Tuesday

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A little bit of LinkedIn chat for today’s tip.

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LinkedIn is about quality not quantity.  We have posted in the past about making sure your profile is up to date (which you can read HERE)but it is equally important to keep your profile smart and interesting.  Countless paragraphs will put people who want to connect with you off.  Make your descriptions snappy; make it easy for people to find out all the brilliant things you can do!

Tips on Tuesday

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For today’s tip we’re going to give you a little bit of Facebook advice!

Facebook Aire Media BlogDon’t forget to make use of the Call to Action button on Facebook!   The time any potential new customer spends on a business page is fleeting so there are two main rules – make your content engaging and make it easy to get in touch with you.

The Call to Action button has a number of options from booking appointments to simply getting in touch; so you can select the one that works best for you.  But make sure you do select one, even if it is only a link to a contact page on a website.  Make it easy for the customer and they will respond by getting in touch!

Call to Action options

Tips on Tuesday

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For today’s Tip we’re going to share a generic social media tip.

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Don’t forget to have your website linked from your social media profile and vice versa.  You want to make it easy for people to find you – don’t make them work for it!  Make sure your social media channels are linked from your website (and do ensure they open in a new tab/window!) and make sure your social media profiles contain at the very least an obvious website link.

Don’t be bashful – be seen!

Tips on Tuesday

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A very short tip on Tuesday this week….and you’ll see why.

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Everyone is aware of the 140 character limit on Twitter so a great way of maximizing those characters is to use shortening software for any web links.   These services take a long URL and condense them down to use less characters – perfect for inserting into a tweet!  We use them regularly – go on, check out our Twitter feed to see!

Our two favourites are Bit.ly and Goo.gl – both of which come with tracking and stats on clicks.