Tag Archives: Tips On Tuesday

Tips on Tuesday

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For today’s Tip we’re going to be looking at making your Facebook profile just a little more approachable.

Image of a Facebook MilestoneWe’re a big fan of the milestone facility on Facebook; we think it adds a touch of personality to let your followers know what you’re up to. 

They’re easy to create and – if you feel your Facebook page is quite dry with basic information – give a little more colour and emotion. 

Create them by clicking on the three little dots next to the share button and adding the information therein.  The great think is you can add them retrospectively – so spend five minutes filling in your milestones and plumping up your profile!

Tips on Tuesday

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Another visit to Twitter for today’s tip – what can we say?  We have a lot of tips for you!

TwitterTipsAireMedia

We all know that Twitter has a limit of 140 characters per tweet. We find it really useful to use the quote function – quote your own tweet and add a relevant phrase to give opinion or context.  It is a really good way of extending your character limit and making your tweets stand out, with the opinion adding flavour rather than just a dry promotional comment.

Happy quoting!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to visit Twitter and give you a tip that could be the difference between getting a new customer and losing them.

TwitterTipsAireMediaThere’s no easy way to say this but on Twitter you have a three-second check out time.  That means three seconds before someone will click away from your profile.  It is therefore essential that you have your profile completely filled in.

Make sure your company logo is your avatar and you have a header image of the right size.   Ensure your bio is filled in with a succinct, yet informative few lines about your company and what you do.  If it is pertinent to your business, remember to put a location – although we see no harm in inputting this whether you’re location-based or not.  Finally, and most importantly ensure your website is there – that means all potential customers have to do is click.  If you make it easy for people to find you, they will!

Tips on Tuesday

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For today’s tip we’re going to take a look at Facebook.

Facebook Aire Media Blog

Although only a small tip, we believe it is really important to have the Messenger feature on Facebook activated on your business page. 

Facebook Messenger Logo

Although it is another form of contact to manage, it gives potential customers another method to get in touch with you.  If a customer is already on your page on Facebook, you have made good progress – it seems counterproductive to ask them to leave Facebook and go elsewhere to Contact You!

You can always set up your account so you receive notifications of new messages – and remember, if you respond quickly you turn on the 100% response rate badge!

 

Tips on Tuesday

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For today’s Tip on Tuesday we’re looking at Twitter and the use of the hashtag.

TwitterTipsAireMedia

One of the best features on Twitter in our opinion is the hashtag and how it creates immediate relationships between your tweets and other people worldwide talking about the same thing.

Make sure you use relevant hashtags in all your tweets.  Use services such as Hashtagify and Ritetag (other services are available) to search for relevant hashtags and the data associated therewith to maximise your reach by using the highest trending hashtags.  Have a look through Twitter daily for the trending topics and see whether there’s any relevant for you to tap into.

#welovethehashtag

Tips on Tuesday

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During our Tips on Tuesday segment we like to give as many helpful tips as possible surrounding digital marketing and social media.  Today’s tip is a generic one covering all your social media channels.

Image of all social media iconsIf you have a social media presence, don’t forget to put your social media handles on your marketing literature!

Have them on your business cards, flyers, website etc.  If you have a presence you want to use it and drive people to find you.  Don’t make potential clients or customers work to find you.  Make it easy for them and it will pay off!

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to be looking at Facebook.

Facebook Aire Media Blog

A small tip today but a very important one.  If you’re doing a Facebook update that contains a link, make sure that the link is included in the post before the 5th line of text.  The end of the 5th line is where Facebook cuts the post and adds the “See more” action.

You want to make following links easy for the people reading so don’t require them to “See more” before they can follow your call to action.

Tips on Tuesday

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There wasn’t really anything else we could talk about today on Tips on Tuesday – a generic tip to help you out on all your social media channels.

Heart picture

So today’s tip is, if you like what someone is doing on social media TELL them.  Everyone likes to know they’re impressing someone, so whether it is another business, or an individual pop a comment on.  It is a great way of making links and you can be sure that if you say to someone “hey, we love what you’re doing here”, they will look at your profile and take the time to reciprocate.

Happy social media love in all!

Tips on Tuesday

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Straight into February with a Tip on Tuesday where we specifically look at Facebook.

Facebook Aire Media Blog

Competitions on Facebook are a great way of becoming visible in people’s timelines and increasing your followers.  However, Facebook do have some rules about the implementation of competitions and it is important you follow these properly: –

  • You can only host a competition from a business page timeline or a custom Facebook page/campaign page.
  • We have created this handy graphic as to what you can and can’t ask people to do to enter a competition

Facebook Competition Rules

  • Facebook competitions must contain the rules and the terms and conditions of entry
  • Facebook competition must clearly state they’re not endorsed by Facebook and that Facebook cannot be held liable for anything in that regard.
  • Contact your winners in a status update or a comment on the page or send an email to the address provided on entry.

So do a competition, have fun with it but do it properly – there’s nothing worse than a competition being pulled because it doesn’t comply with the rules.

Tips on Tuesday

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In January we have been looking at the importance of organisation in respect of your social media and digital marketing programmes in our Tips on Tuesday segment.  In previous posts we have look at the need to organise your schedule, the importance of allocating roles effectively, an emphasis on reviewing your programme, and the crucial checking for notifications!

Image of definition of organisation

For our final tip in this series we’re going to remind you of the importance of knowing what other members of your team have posted!  There’s nothing more off-putting to your followers than having the same content posted repeatedly.  If you lose a follower you will have to work very hard to try to get them back!

Keep it unique, make it interesting and you can’t go far wrong!

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