Tag Archives: Tips On Tuesday

Tips on Tuesday

January seems to be flying by at an alarming rate and we hope you’re putting into practice our advice from our new year series on Organisation. The first parts of the series can be found HERE (where we talk about organising your schedule), HERE (where we discuss allocating roles effectively) and HERE (where we look at reviewing your processes).

For today’s tip we’re advising you to make sure you ALWAYS find time to check social media for notifications.

We advise spending a few minutes each day just checking to see whether you have any notifications on your social media channels. This doesn’t need to be scheduled into your social media plan as it can be somewhat of a moveable feast, but its important that you regularly check and respond to those that need responding to.

You don’t want to miss out on potential clients by missing them contacting you on your social media.

We’ll be back next week with the final of our January tips .

Tips on Tuesday

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As you know for Tips on Tuesday throughout January we’re working on an organisation theme, the first two tips can be found HERE and HERE.

Continuing with the theme to help you aim for an efficient and effective 2017, our tip today is review. Whilst it is so important to actually have a social media presence, it is equally important to know that you’re doing it right. A poor executed social media account can be as off-putting to potential customers as not having one at all.

Schedule regular reviews throughout the year to look into what you’re doing, find out which posts performed best and play with your upcoming posts to do more of the same. If you find a post that didn’t work well, try to determine why so you can avoid making the same mistake!

Keep your content crisp and effective to be noticed.

Tips on Tuesday

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We’re here to share the second tip in our January series on getting yourself ready for an efficient year on social media.

Make sure you allocate roles effectively. Use the talents of your staff and make sure they’re aware you want them to do regular social media updates. Make sure it is a visible part of their job description and not something you assume they will be doing.

Have regular meetings with them and find out what works and what doesn’t! There’s no point being on social media if you’re not using it effectively. Remember, social media is a free resource so having competent people using it is a great way of ogranically growing your online presence.

Tips on Tuesday

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We’re back bright-eyed and bushy-tailed and ready to jump straight into our Tips on Tuesday segment.

For January we’re going to be giving general tips to get you back into the mindset of achieving as much as you can from your online presence.

Our very first tip of 2017 is…….organisation!

Take time in your first week of the year to have a think about your online presence. Make a basic schedule of when you’d like to make posts on social media, schedule when you have important announcements to make or when you want your marketing campaigns to begin, have a think about what national events or industry specific events are coming up that you want to tap into.

Although it feels like you have a huge blank page ahead, making some basic plans now will mean that your time will be more efficiently spent throughout the year and most importantly you won’t overlook your social media presence during busy times.

Tips on Tuesday

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For our final Tip on Tuesday of 2016 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

It is ok to have a rest over the holidays! Missing a couple of days of tweets or Facebook posts isn’t the end of the world. In fact, looking after YOU and your employees and making sure they have a break is probably the best contribution towards marketing you can make.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal.

From Aire Media we wish you all a very Merry Christmas and a wonderful and productive 2017!

Tips on Tuesday

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Today’s tip is a generic social media tip.

And our social media tip is……..have it! Whilst you make not think you need a social media presence, it is too good a free market to remain untapped.

The average person has five social media accounts and spends a whopping 1 hour and 40 minutes browsing these accounts every day so if that person happens to stumble across your brand whilst they’re browsing……there’s a potential for free advertising right there!

Tips on Tuesday

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For this week we’re going to have a look at Twitter

If you’re using a Twitter account for business purposes it is really important that whoever is using the account is consistent in tone. Remember your account is in effect the company and so its important to maintain a constant and professional presence at all times.

Even if the account is managed by different staff, make sure they’re all clear about how you want the account to be used and what is and isn’t appropriate! The public will only see the company, not the different people who are behind the avatar so keep it neutral, informative and polite.

Tips on Tuesday

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Ok, so another Facebook visit for today’s Tip on Tuesday but we think this is a really useful one after a client found they were having problems.

Our client wasn’t able to make changes to the Short Description section on their Facebook “About” page. Although they were trying to change the text, Facebook was not allowing them to input new text. We found the following methods which allows changes to be made: –

On your business page, selection the “About” section
Select “Page Info”
Select the edit icon for the section “Short Description”
Remove the current text.
Select “save changes”.
Refresh your browser
The “Short Description” section should now be removed and you will see a “write a short description for your page” which will allow you to input a new description.

Unfortunately a rather long-winded way of making small edits but we found copying and pasting into Word made the process much quicker!

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