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Tips on Tuesday

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Today’s Tip on Tuesday can really be applied to any of your social media channels.

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Today’s tip is really simple.  When you’re on social media don’t mistake a public reply for a private message!  It is really important to ensure that potentially sensitive content is kept off your timelines.

To avoid this, once a conversation with a prospective customer is ready to move to DM I simply send a message and ask for an email address so I can take any discussions fully away from social media to prevent any mishaps!

Tips on Tuesday

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For today’s Tip on Tuesday we’re giving some general advice that you can apply to all the social media channels you use.

Image of all social media iconsA very simple tip; don’t beg for followers!

There is nothing more off-putting on a social media account than a brand begging to up their follower count.  By all means join a networking hour or group and suggest you’d like to make some useful connections, but keep it businesslike, not asking simply to get your follower count up.

Remember to aim for valuable followers due to the quality of your content.

Tips on Tuesday

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A lovely bright Tip on Tuesday today on such a lovely, sunny day!

Newest Instagram LogoWe all know Instagram is all about the image, but that doesn’t mean you shouldn’t take care with those images.  It is so easy to upload snaps to Instagram that sometimes the quality of the shot can be lost in amongst the desire to share a flurry of images.

If you’re using Instagram to market your brand, make sure your images are high quality, sharp, interesting, and relevant to you; one high quality, creative image will say so much more than a number of less attractive photos.

It might only take a few seconds but quality control matters!

Tips on Tuesday

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Today’s Tip on Tuesday is small but beautifully formed and can be applied to all your social media channels.

Image of all social media iconsProfile pictures are wonderful – they’re your online shop window.  Each time you make a post on any of your channels, your profile picture will appear.

It is really important to make sure that not only is your profile shot the correct size for each platform (you can follow our handy guide to image sizes)but that your photograph is clear in a smaller size.  It is no good having your logo as a profile shot if it is simply a little blurry square, you want people to know it is you posting!

Tips on Tuesday

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Today’s tip is something that can be applied to all your social media channels.

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Scheduling tools can be a very valuable resource when you’re managing a number of social media accounts and mean that you can ensure you have a presence even when it is impossible for you to be online.

However, it is vital to ensure that you also maintain a live online presence – don’t rely on scheduling tools to do it all for you.  Ensure you regularly login to all your social media accounts to deal with queries, to make use of industry specific current affairs and to make it appear that your account has a personality.  It is really easy to tell which social media accounts are done solely via scheduling.

 

Tips on Tuesday

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For today’s tip on Tuesday we’re looking at your online presence in general.

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We think it’s really important to share your good news.  If someone leaves you a great review, share it.  If one of your employees wins an award or does something really special, then share it.

Keeping a human (and happy!) face to your social media and online postings will help you build a warm and positive brand which people will notice.

We don’t believe in no news is good news; we believe in YOUR news is good news!

Tips on Tuesday

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For today’s Tip we’re going to share a generic social media tip.

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Don’t forget to have your website linked from your social media profile and vice versa.  You want to make it easy for people to find you – don’t make them work for it!  Make sure your social media channels are linked from your website (and do ensure they open in a new tab/window!) and make sure your social media profiles contain at the very least an obvious website link.

Don’t be bashful – be seen!

Tips on Tuesday

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During our Tips on Tuesday segment we like to give as many helpful tips as possible surrounding digital marketing and social media.  Today’s tip is a generic one covering all your social media channels.

Image of all social media iconsIf you have a social media presence, don’t forget to put your social media handles on your marketing literature!

Have them on your business cards, flyers, website etc.  If you have a presence you want to use it and drive people to find you.  Don’t make potential clients or customers work to find you.  Make it easy for them and it will pay off!

Tips on Tuesday

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There wasn’t really anything else we could talk about today on Tips on Tuesday – a generic tip to help you out on all your social media channels.

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So today’s tip is, if you like what someone is doing on social media TELL them.  Everyone likes to know they’re impressing someone, so whether it is another business, or an individual pop a comment on.  It is a great way of making links and you can be sure that if you say to someone “hey, we love what you’re doing here”, they will look at your profile and take the time to reciprocate.

Happy social media love in all!

Tips on Tuesday

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In January we have been looking at the importance of organisation in respect of your social media and digital marketing programmes in our Tips on Tuesday segment.  In previous posts we have look at the need to organise your schedule, the importance of allocating roles effectively, an emphasis on reviewing your programme, and the crucial checking for notifications!

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For our final tip in this series we’re going to remind you of the importance of knowing what other members of your team have posted!  There’s nothing more off-putting to your followers than having the same content posted repeatedly.  If you lose a follower you will have to work very hard to try to get them back!

Keep it unique, make it interesting and you can’t go far wrong!

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