Tag Archives: followers

Tips on Tuesday

We’ve spoken often about how important it is to add images to your posts on social media.

Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content. A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

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When making a post on any of your social media channels it is important to get a good balance of content.

That means not making it all about you!

Make sure your posts are a decent mix of your news together with posts that add value for people reading, sharing interesting content and simply interacting with other people. There is nothing more likely to make followers hit the big “unfollow” button than a social media feed that contains nothing but posts on what you’re selling.

Be creative, be innovative and share well!

Tips on Tuesday

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Admit it, we’ve all had a sneaky look at who is following us. And discovered that people have unfollowed us and felt rather affronted!

Try and remember that your followers list will be an ever-changing landscape and this is positive! Don’t be tempted to ask people why they’ve unfollowed you and give ideas to other people! Continue to post regularly, add value and interact with the people who DO follow you. For every follower you lose, you will gain new followers to interact with.

Tips on Tuesday

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Remember that half the battle in gaining new followers across your social media is being visible, so it is really important you take every opportunity to alert new contacts as to your social media profiles.

Make sure you add your social media profiles to your email signatures. Every email you send will act as a shop window and give your contacts a chance to find – and follow – your profiles.

Make sure you include a clickable link and a clear call to action (“follow us”, “like us” etc). Make it simple. Make it quick.

Tips on Tuesday

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Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

Don’t be afraid to check out what your competitors are doing on their social media feeds. Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

The content they post
Who they follow
Who’s following them
How often they post
Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach.

Tips on Tuesday

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Twitter is a great tool for marketing, especially as you can use it to grow totally organically; which for companies with a smaller marketing budget is ideal.

Our tip today is talking about the retweet.

Retweeting is a great way of gaining exposure, telling someone “yes we like what you’ve said here” or even sharing specialist knowledge from other industry leaders on Twitter. Do make sure that you achieve a reasonable level of retweeting. Don’t spam your followers with random retweets all day. Make sure content is non-controversial, pertinent and relevant!

Add your own comments to the retweet for added value! Twitter is all about sharing – make that sharing work for you!

Tips on Tuesday

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One of the things I’m often asked is “how do I get more followers”. Whilst number of followers isn’t the single most important facet of your social media strategy, it is the first thing that you tend to notice about your accounts.

My favourite method of engaging with more followers isn’t by stating what YOU do, it is sharing what OTHERS do. By sharing good posts with relevant, interesting or amusing content you are making yourself visible to potential new followers.

Don’t be afraid to share and comment on other people’s posts. Social media is about just that, being social!

Tips on Tuesday

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Today’s tip is an important one (well aren’t they all?!) that can be applied to all your social media channels.

Four little words. DO NOT BUY FOLLOWERS.

It can be really tempting to buy followers – after all the most successful accounts are the ones with most followers and therefore most reach, but you need to remember that the number of followers isn’t as important as the number of followers with which you have a meaningful engagement. Your end aim is to engage and drive people to your website and buying followers will not achieve this – you will end up with a raft of fake account followers which won’t increase that all important engagement.

Don’t forget a sudden increase in followers with no apparent reason could well look suspicious and harm your reputation.

Increase your followers by great content, active participation in discussions and being visible.

Tips on Tuesday

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For today’s Tip on Tuesday we’re giving some general advice that you can apply to all the social media channels you use.

A very simple tip; don’t beg for followers!

There is nothing more off-putting on a social media account than a brand begging to up their follower count. By all means join a networking hour or group and suggest you’d like to make some useful connections, but keep it businesslike, not asking simply to get your follower count up.

Remember to aim for valuable followers due to the quality of your content.

Tips on Tuesday

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For today’s tip we’re looking at one of the tools you can use on Facebook with a business page.

Don’t forget that the Facebook analytics tool lets you see how well each of your posts are doing in terms of reach and engagement. This is such a valuable – and free! – resource as it means you can get a really good insight into what type of posting works best for you. It is certainly worth doing more of whichever type of posts statistically reach the most people!

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Tag Archives: followers