When making a post on any of your social media channels it is important to get a good balance of content.

That means not making it all about you!

Make sure your posts are a decent mix of your news together with posts that add value for people reading, sharing interesting content and simply interacting with other people.  There is nothing more likely to make followers hit the big “unfollow” button than a social media feed that contains nothing but posts on what you’re selling.

Be creative, be innovative and share well!