Tag Archives: followers

Tips on Tuesday

“Social media channels give you the chance to be in a room when you can’t be in the room!” ~ Rachel Barratt

In very uncertain times it can be especially hard to know that being together is not possible. Remember you have a wealth of ways at your fingers tips to be in contact with your family and friends even if you can’t be together in person.

Use your social media to check up on loved ones, to create local groups offering assistance and give each other a platform to connect when loneliness is a big concern.

As a business we understand these are particularly worrying times, and we would say your online presence is more vital than ever. Connect with your customers, ensure your business remains in people’s consciousness – remember, whilst we’re all dealing with a new normal there are ways for you to try to adapt. Consider what you can do remotely – can you offer video calls? Training online? Remote support?

We’re all in this together and we WILL get through this.

Tips on Tuesday

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Something for nothing, a freebie, donation, giveaway, present. Whatever you call it, we all like the idea of getting something without paying! How many of us choose where to have a coffee because the cafe offers free WiFi?!

You can apply the same to your business! Don’t be afraid to offer something free to your online followers. Whether that’s a tip, a resource they can download, a link to something useful there are so many ways you can offer your customers something for nothing.

Remember you’re not giving your expertise away for free; rather you’re showing your followers they matter, you’re showing your expertise in your field and your confidence in sharing that expertise. All a great recipe for encouraging people to use you for more!!

Who will people remember; the person who charges for all their advice or the person who you can pop on their social media channels and get regular bite-size information for free?

Tips on Tuesday

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How do you feel about yourself?!

As Ellen DeGeneres wisely said “sometimes you can’t see yourself clearly until you see yourself through the eyes of others.”

Yep, you’ve guessed it; today’s tip is about feedback! Feedback is food and drink to any small business – word of mouth is such a great way of reaching new customers. Don’t be afraid to ask your customers to leave you an online review (whether that’s on your website, via a search engine or on your social media channels) and certainly don’t be afraid to share that review!

If you receive more traditional thank you cards/letters etc, don’t be afraid to take a picture and share, or indeed choose a relevant image and share a pertinent quote from the review. #FeedbackFriday is big news – make sure you tap into that free market. Sharing reviews is also an easy way of creating content for your page; we love a multi-functional post!

Tips on Tuesday

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Remember social media is just that, social so every business with social media channels is putting themselves out there.

With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however it can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.

There are so many examples out there and freely available – make use of them! Just don’t get so bogged down in comparison you spend more time on their channels than your own!

Tips on Tuesday

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At this time of year we always recommend starting to consider your social media strategy for next year.

As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the upcoming period. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.

Step one, decide upon your goal!!

Tips on Tuesday

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There are only two sorts of people on social media, those who want more followers and those who are lying!

I’m often asked by clients how they can quickly increase their followers. The short answer is, you can’t!

Social media is very much a slow burn. Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers. When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years.

Remember, the number of likes and followers you have is nothing more than a measure of vanity. What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!

Tips on Tuesday

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If you have an event coming up, why not consider Live Streaming your event across social media?

A live stream can be a really fun way of engaging with your followers, and gives people an opportunity to be at an event they can’t physically attend.

However, the process can also be expensive and difficult. A cheaper and easier option is to cover the event with real-time updates throughout, giving the key points and ensuring your followers stay in the loop. Whilst not quite the same as live-streaming, real-time updates can be beneficial especially to those who cannot access videos at the relevant time.

Have a think about adding real-time updates or live-streaming to your social strategy!

Tips on Tuesday

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You know the old saying “you can’t be all things to all people”?

Well that’s true of social media too!

When creating your content, really try to narrow down your audience to the most important group and direct your content specifically for them. If it appeals to other people, that’s a bonus, but instead of trying to create generic content all the time, don’t be afraid to create really specific content to appeal to your potential ideal customer!

Tips on Tuesday

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Today’s tip is what we like to call our “Power of Three” – and for us is a must do every time we post on social media.

We have created a 3 point checklist to ensure your posts are the best they can be aesthetically, the content – of course – is up to you!

Have you checked your grammar and spelling?

There’s nothing worse than a really great social media post with a glaring spelling mistake in the text. Always take time to proof read your posts!

Have you checked your links?

Have you added links to your post? If so, do check they’re working and directing people to where you want them to go!

Have you added images?

Adding an image to a social media post is a sure-fire way to make it more interesting. But make sure the image is relevant and of good quality before you hit post!

Apply the Power of Three to your next social media posts!

Tips on Tuesday

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One of the biggest battles on social media is getting people to follow you!

Make it easy for people! Include links to your social media feeds on your literature, your business cards and even on your email signatures.

The easier you make it for people to find you, the more likely they are to follow you. Remember that when it comes to number of followers, quality is far more important than quantity. Far better to have 500 engaged, relevant followers who are interested in you and what you have to say, than 1000 more transient followers!

Aire Media

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Tag Archives: followers