Tag Archives: Facebook

CPS publishes new social media guidelines

As part of Hate Crime Awareness Week, The Crown Prosecution Service (CPS) has today published guidelines as to the range of offences for which social media users could face prosecution.

CPS Logo ImageThe guidelines make it clear that social media users who create derogatory hashtags, who try to gather virtual mobs to target people, people who post humiliating photoshopped images, users who indulge in the practice of “baiting” and people who post or encourage people to repeat grossly offensive messages should face prosecution, which could result in a jail term.  The maximum jail term for such offences is 12 months.

The guidelines are keen to point out that message must pass what they’re describing as a “high threshold” before a prosecution can take place.

The guidelines go on to clarify that teenagers who send sexually explicit images of themselves are not to be prosecuted providing it is consensual and all parties are a similar age.

The new guidelines (which can be read in full here) are particularly welcome after a report earlier this year found that 1 in 4 teenagers had suffered some form of online abuse.

Further information on Hate Crime Awareness Week can be found by visiting the Stop Hate UK website.

 

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Tips on Tuesday

For today’s tip we’re going to take a look at Facebook profiles

Facebook Aire Media BlogIt is really important to ensure that your company information is as complete as possible on Facebook.  A lot of people think because it is “only” Facebook that this doesn’t matter, but it makes a good impression and is a free and easy way of getting all your relevant information in the public domain.

Make sure your profile includes your website address, your location, your opening hours and a concise description of what your business does.  It is also important that when you’re choosing the relevant business type you choose the most appropriate.

Remember a good Facebook profile makes a good first impression!  It also makes it easy for your customers and potential customers to find you.  Isn’t that great?!

Latest WhatsApp Announcement

The popular messaging service WhatsApp has announced it will be sharing user date, including phone numbers with their parent company Facebook.

Whatsapp Logo

Ostensibly this is to improve the WhatsApp user experience by linking you with friends quicker.  However it is also intended to mean a more streamlined ad experience and for companies to be able to find your details and contact you via WhatsApp.

WhatsApp are quick to reassure users that their data will only be shared with the parent company and that chats protected by end-to-end encryption will remain private and can only be seen by the individuals concerned and not Facebook, WhatsApp and their users.

Despite the fact it appears this is a sweeping change, there will be two ways to opt out of this data sharing when the changes are introduced.  The first will be when the app updates, a new User Agreement will appear.  Instead of checking the “Agree” box, check “Read More” and uncheck the box that says “Share My WhatsApp Account Information With Facebook”.

The other option will be to go into Settings on WhatsApp and enter the Accounts tab.  From there you will be able to uncheck the “Share My WhatsApp Account Information With Facebook” box.

Tips on Tuesday

Today’s Tip on Tuesday can be applied to all your social media channels.

Troll Tips on Tuesday blog

Quite simply today’s tip is about trolls.  Sadly social media trolls are not as cute as the little guy above, who we like a LOT!  And we say mute them on Twitter or unfollow them on Facebook!

We prefer muting/unfollowing to blocking for a couple of reasons: –

  1. The person you have muted does not know you have muted them
  2. Muting essential does the same as blocking but it can be easily reversed if you change your mind.

Trolls want a response.  They will soon get bored and move on if you don’t engage with them.

That isn’t to say you shouldn’t block and/or someone who is becoming increasingly abusive.  However for a more diplomatic action, which can be important with a work brand, muting is the way to go!

Tips on Tuesday

Today in Tips on Tuesday we’re going to visit Facebook

Facebook Aire Media Blog

It is really important to remember that on Facebook short posts stand out.  In a channel where there isn’t a character limit, the one liner posts can be eye-catching and of course read in seconds which means you have customer engagement. 

Long messages CAN work but they MUST be compelling.  If they’re not exciting enough, people won’t finish reading the post and your message will not get through.

Keep it concise and informative.  Grab people.  Once you have made the initial connection, then you can start having more lengthy conversation.

Tips on Tuesday

For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

Add to basket image Aire Media

I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t.  You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose.  If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).

Audit image Aire Media

Our Tip on Tuesday today is do a regular audit of your marketing strategy.  Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.

In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.

See you next week – and happy reviewing!

Tips on Tuesday

A slight deviation for us today, in that we’re going to talk about online bullying and abuse.  Whilst this does fit under our remit for education, it isn’t a usual topic for our Tips on Tuesday segment but it is certainly a topic worth visiting.

We wrote a lengthy post on keeping children safe on social media here and we feel the message must be that if you see instances of cyber bullying report it. 

Immediate steps – and this is our tip – you can take are: –

  1. Don’t respond or engage
  2. Keep evidence
  3. Block the person who is bullying
  4. Report to the relevant social media site the bullying appears on.

Bullying Uk have written an excellent piece on Cyber Bullying and you can report instances of online abuse by visiting stopbullying.gov and following their report tool.

You can also report Hate Speech online by using the following details: –

Reporting hate speech Aire Media

Tips on Tuesday

For today’s tip we are giving a little general advice.

controversy definition

Stay away from controversial topics.  Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.

It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.

Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that.  That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!

See you next week.

Tips on Tuesday

For today’s tip we are looking at Facebook

Facebook Aire Media Blog

Don’t forget that Facebook algorithms are such that not everyone will see your posts.  Don’t be afraid to re-share content.  The key is not to spam your followers so by all means re-post a message you have already used, but change the wording, add a different image etc.

And don’t forget, a share and interaction is key to getting yourself visible.

See you next time.