Tag Archives: Facebook

Tips on Tuesday

Today’s tip is an important one (well aren’t they all?!) that can be applied to all your social media channels.

Four little words. DO NOT BUY FOLLOWERS.

It can be really tempting to buy followers – after all the most successful accounts are the ones with most followers and therefore most reach, but you need to remember that the number of followers isn’t as important as the number of followers with which you have a meaningful engagement. Your end aim is to engage and drive people to your website and buying followers will not achieve this – you will end up with a raft of fake account followers which won’t increase that all important engagement.

Don’t forget a sudden increase in followers with no apparent reason could well look suspicious and harm your reputation.

Increase your followers by great content, active participation in discussions and being visible.

Tips on Tuesday

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Today’s tip on Tuesday can be – and should be – applied to all your social media channels.

It is really important that you don’t flood your networks with spam. That isn’t to say you can’t post regularly – if you have something important or fun to say, then by all means say it! But don’t post for the sake of posting. There is nothing more annoying to a potential customer than seeing constant, irrelevant content.

Live by the old adage, “it is quality not quantity!”

Tips on Tuesday

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Today’s Tip on Tuesday can really be applied to any of your social media channels.

Today’s tip is really simple. When you’re on social media don’t mistake a public reply for a private message! It is really important to ensure that potentially sensitive content is kept off your timelines.

To avoid this, once a conversation with a prospective customer is ready to move to DM I simply send a message and ask for an email address so I can take any discussions fully away from social media to prevent any mishaps!

Tips on Tuesday

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For today’s Tip on Tuesday we’re giving some general advice that you can apply to all the social media channels you use.

A very simple tip; don’t beg for followers!

There is nothing more off-putting on a social media account than a brand begging to up their follower count. By all means join a networking hour or group and suggest you’d like to make some useful connections, but keep it businesslike, not asking simply to get your follower count up.

Remember to aim for valuable followers due to the quality of your content.

Tips on Tuesday

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Today’s Tip on Tuesday is small but beautifully formed and can be applied to all your social media channels.

Profile pictures are wonderful – they’re your online shop window. Each time you make a post on any of your channels, your profile picture will appear.

It is really important to make sure that not only is your profile shot the correct size for each platform (you can follow our handy guide to image sizes)but that your photograph is clear in a smaller size. It is no good having your logo as a profile shot if it is simply a little blurry square, you want people to know it is you posting!

Tips on Tuesday

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Today’s tip is something that can be applied to all your social media channels.

Scheduling tools can be a very valuable resource when you’re managing a number of social media accounts and mean that you can ensure you have a presence even when it is impossible for you to be online.

However, it is vital to ensure that you also maintain a live online presence – don’t rely on scheduling tools to do it all for you. Ensure you regularly login to all your social media accounts to deal with queries, to make use of industry specific current affairs and to make it appear that your account has a personality. It is really easy to tell which social media accounts are done solely via scheduling.

Tips on Tuesday

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For today’s tip we’re looking at one of the tools you can use on Facebook with a business page.

Don’t forget that the Facebook analytics tool lets you see how well each of your posts are doing in terms of reach and engagement. This is such a valuable – and free! – resource as it means you can get a really good insight into what type of posting works best for you. It is certainly worth doing more of whichever type of posts statistically reach the most people!

Tips on Tuesday

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For today’s tip on Tuesday we’re looking at your online presence in general.

We think it’s really important to share your good news. If someone leaves you a great review, share it. If one of your employees wins an award or does something really special, then share it.

Keeping a human (and happy!) face to your social media and online postings will help you build a warm and positive brand which people will notice.

We don’t believe in no news is good news; we believe in YOUR news is good news!

Tips on Tuesday

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For today’s Tip we’re encouraging you to make use of every aspect of your business page on Facebook.

For Facebook business pages you can turn on the Review feature, which means customers can quickly leave you reviews – based on a 1-5 star system – and even add a comment.

Why not ask your clients to leave a review for you – it is a really quick way of them telling people how good their experience was, and as more people use Facebook for finding business; a great way of encouraging new customers to try you out!

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Tag Archives: Facebook