Don’t be afraid to harness the season!
Have a think of some creative ways you can bring some festive fun into your social media marketing. Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one.
We’d love to hear your ideas about how you make your timelines more fun at this time of year!
If you have an event coming up, why not consider Live Streaming your event across social media?
A live stream can be a really fun way of engaging with your followers, and gives people an opportunity to be at an event they can’t physically attend.
However, the process can also be expensive and difficult. A cheaper and easier option is to cover the event with real-time updates throughout, giving the key points and ensuring your followers stay in the loop. Whilst not quite the same as live-streaming, real-time updates can be beneficial especially to those who cannot access videos at the relevant time.
Have a think about adding real-time updates or live-streaming to your social strategy!
Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?
It is such a cliché but it is so true, it really is quality over quantity. Don’t fall into the trap of feeling you have to fill space. Short, snappy posts work as well on Facebook as other platforms. Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.
Obviously your post must make sense, but look at using language creatively for shorter Facebook content.
Only a short one today, but vitally important.
Do make sure that any and every link you have on your website opens in a new window!
Such a small thing, but often overlooked. If you add a link and it opens in the window you’re in all you’re doing it directing your traffic AWAY from you and elsewhere. By opening in a new window, you do at least keep your web visitors on your page whilst adding further offerings for them!
We’ve often spoken about the importance of having a social media plan.
A plan is one of the most important things to consider when working with your social media strategy. However, that doesn’t – or shouldn’t – mean that you need to lose all spontaneity with your posting.
If something happens in your industry that you want to respond to, or even a national event don’t miss out on the opportunity to be part of something because a post wasn’t planned.
The best social media plans lay a framework whilst leaving room for spontaneity and personality!
You know the old saying “you can’t be all things to all people”?
Well that’s true of social media too!
When creating your content, really try to narrow down your audience to the most important group and direct your content specifically for them. If it appeals to other people, that’s a bonus, but instead of trying to create generic content all the time, don’t be afraid to create really specific content to appeal to your potential ideal customer!
Do you sometimes feel uninspired when it comes to content?
Don’t forget a great way to get ideas for content is to checkout trending topics.
Check out on Twitter what is currently trending both in the UK and in your area and see if there’s anything you can have fun with! From something as regular as “#TuesdayThoughts” to something off the wall like “#NationalCheeseDay”, there is always likely to be something that will prompt you to create really good content!
Today’s tip has been inspired by a trending hashtag on Twitter; #SixWordHorrorStory, which made us think what would be a social media horror story?
We came up with “Someone left us a bad review”.
Terrifying right? It doesn’t have to be!
Everyone will – at some point – received a bad review or negative feedback on their social media, especially when forums such as Facebook make the reviewing process so easy.
Our advice is always respond to the review. Never delete! Reply in a courteous fashion, ask for further details about why their experience fell short and offer to solve it for them.
The old adage “there’s no such thing as bad publicity” really comes into its own here, a scenario showing you as a company dealing well with complaints and solving them to a client’s satisfaction is an impressive thing to have on your social feeds.
(Of course, we say never delete but should you receive abuse please do feel free to delete that!)
Today’s tip is what we like to call our “Power of Three” – and for us is a must do every time we post on social media.
We have created a 3 point checklist to ensure your posts are the best they can be aesthetically, the content – of course – is up to you!
Have you checked your grammar and spelling?
There’s nothing worse than a really great social media post with a glaring spelling mistake in the text. Always take time to proof read your posts!
Have you checked your links?
Have you added links to your post? If so, do check they’re working and directing people to where you want them to go!
Have you added images?
Adding an image to a social media post is a sure-fire way to make it more interesting. But make sure the image is relevant and of good quality before you hit post!
Apply the Power of Three to your next social media posts!
Anyone else get that social media panic? Am I posting the right content? Am I posting at the right times?
The answer is…there’s no such thing as “right content” merely the content most likely to get what YOU want in return.
If you’d really like to get an idea of how your content is measuring up, don’t be afraid to check out what your competitors are doing. Whilst we obviously don’t advocate directly copying their social media performance, it may give you some ideas of new things you’d like to try.
Why not do a key word search on Twitter and see what content is pertinent regarding your sector – retweet the good stuff and add your own thoughts!