Tag Archives: Twitter

Tips on Tuesday

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Today’s tip is specific to Twitter.

Today we’re going to suggest to all smaller businesses to get involved with local hours on Twitter.  These tend to be a weekly event, usually lasting an hour and curated under the umbrella of a single parent account.

These hours are very useful as a free networking tool and very easy to become involved in.   So have a search, see whether there are any you can become involved in and if not start your own!  We definitely recommend taking the time to see what wonderful opportunities to find out about other local businesses these hours give you.

Some of the hours local to us at Aire Media are: –

#ilkleyhour – Monday 7-8pm

#otleyhour – Thursday 7-8pm

#yorkshirehour – Wednesday 8-9pm

#skiptonhour – Tuesday 9-10pm

#bradfordhour – Thursday 8-9pm

#bingleyhour – Tuesday 8-9pm

It is our very first time currating #bingleyhour tonight.  Find us at @BingleyHour or via @Aire_Media and come and get involved!

 

 

 

Tips on Tuesday

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Doesn’t Tuesday come round quickly?  Here we are with another of our helpful tips to keep you on top of the social media marketing game.

Today we want to impress upon you the importance of not making your social media feeds all about you!

Whilst it is so tempting to promote who you are and what you do, you need to make sure you’re delivering good content, not just spam.   Engage with people, share other content you find interesting or useful.  The idea behind social media is all about creating symbiotic relationships – which means that you have to do your bit in nurturing these.

Remember, it only takes one click for someone to unfollow you.  Don’t let that happen!

We look forward to seeing you again next week for some more tips!

Tips on Tuesday

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Today’s tip concerns nothing but patience!

Using social media as a marketing tool is a slow burn – don’t expect results with the first tweet or photo or status.  You might get a couple of likes, or a share or two, but a marketing campaign is just that.  A collection of smaller actions moving towards a larger goal. 

Keep working at it, be consistent and remember than every small action you take is valuable and moving you towards your end goal.

Tune in again next time for another Tip

Tips on Tuesday

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After a very lovely holiday we’re back and ready to help you out again with our regular Tips on Tuesday series.

To get back into the swing, our first time is a short, simple one.  Do a little research and know the best times and days to post for the industry you are promoting.

As a rule of thumb this will be Monday to Friday 10am to 4pm but it can vary – spend a few days checking when your competitors post to social media – and when they get their best response.

A little time invested in research will bring rewards when you are able to streamline your posting.

See you again next week for another Tip!

Tips on Tuesday

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We’re using today’s tip to give a very important piece of information that everyone who uses social media for their business should remember.  Although this tip is also useful for those who only use social media on a personal basis.

Keep passwords of your accounts safe.  Don’t give them out to anyone unless they’re a trusted employee and are dealing with the social media aspect of your business.

It is very easy for social media accounts to be hacked – and a hacked account can cause people to unfollow immediately which means all your hard work in gaining followers is lost and can undermine your reputation as a brand.

Keep your accounts secure.  Have complicated passwords, even use a random generator, that cannot be guessed and store them somewhere secure.

If the worst happens and your account is hacked make sure you deal with it quickly and competently.  Apologise to your followers and let them know you’ve rectified the situation and change passwords on all your accounts.

Keep safe!

Tips on Tuesday

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We’re back on a very scorching Tuesday to take some of the heat off you in terms of your social media posts!

We strongly advocate having a social media schedule, we think its important, especially for a small business with a limited budget, to use marketing time wisely and to know what will be posted and when.

However, don’t be afraid of spontaneity and creativity.   If something is unfolding on social media don’t be afraid to participate, make use of it, tap into trending topics.

It is important to keep a sense of relevance to your own personal brand – but taking a chance here and there with your social media presence might just reap very good rewards.

 

Tips on Tuesday

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For today’s tip we’re concentrating on Twitter.

We think it is important for any small business to harness the power of local “hours” on Twitter.   These are regular hours each week where you can tweet the host account or tweet with the relevant hashtag included, and your tweet will be retweeted to (a) everyone following the host account and (b) to everyone following the appropriate hashtag. 

Local hours are a great way of getting your message across to a lot of people.  We also like the fact that the time slot is the same every week – which is vitally important when sorting your social media planning.

A word of warning though – make sure you do your bit.  These hours work on reciprocation, stick around for the full hour, retweet other businesses you find interesting.  You’ll find that you get far more interest from interaction and a symbiotic relationship rather than just a demand for a RT.  Have a search for your closest account, make a note of the next hour and get ready to tweet!

Some of the local hours you might find useful in the Aire Media region are: –

Monday

#IlkleyHour 7pm – 8pm

#OurYorkshire 8pm – 9pm

#HarrogateHour 8pm – 9pm

#BrandYorkshire 8pm – 9pm

 Tuesday

#eYorksHour 8pm – 9pm

#SkiptonHour 9pm – 10pm

 Wednesday

#YorkshireHour 8pm – 9pm

Thursday

#OtleyHour 7pm – 8pm

#BradfordHour 8pm – 9pm

#LeedsHour 8pm – 9pm

 Sunday

#KeighleyHour 8pm – 9pm

If you have an hour you use regularly or that you curate, please feel free to contact us and we’ll add to the list!

 

 

Tips on Tuesday

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We thought today’s tip was going to be a Facebook only tip.  But actually it can be applied throughout your social media platforms.

Today’s tip focusses on how often you can and should re-post the same content.  We understand how tempting it is, when you have something really good to say, to just keep re-posting.  But actually, spamming your potential customers can put them off rather than encourage them to engage.

Our tip is to change what you post even when posting the same message.  Change the language, use different pictures, dip into your content and summarise different excerpts.  Facebook especially will penalize your reach if you post the identical status over and over again.

We hope you found today’s tip helpful.  Let’s see those posts people!

Tips on Tuesday

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Today’s tip is in response to a question about composing the perfect tweet.

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An unknown author said “no-one is perfect……that’s why pencils have erasers”.  We couldn’t agree more, but we would also add “and why keyboards have the delete button”!

When you only have such a limited number of characters to be noticed, attention to detail counts.  Make sure punctuation, grammar and spelling are all correct.  Don’t be tempted to use text speak to shorten what you’re saying – it looks unprofessional and can be difficult to understand.  You want to engage potential customers, not give them reasons to avoid you.

A nice touch is to sign off with the initials of the person who is tweeting – especially if you have multiple users on the same Twitter account.  Customers like the personal touch.

There you go – today’s (most carefully checked ever!) Tip on Tuesday, we hope it is useful.

Tips on Tuesday

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Today’s tip is short and simple, but something that is frequently overlooked and can make such a difference.

We like it when businesses link to their social media profiles – as many as they have – from their website.   It shows your customers you are progressive and that you really are keen on keeping up with trends. 

Here’s where our tip comes in – make sure when people visiting your website (remember these are your potential customers) click on a link to your social media profiles, the link opens in a new tab or window.  You want people to stay on your website and give them MORE chances to read about you, not immediately direct them away somewhere else.  Getting people to visit your website is a really hard thing to achieve.  When you do this, you must keep them.