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Tips on Tuesday

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Today’s tip, whilst mainly in reference to social media, can be used more widely in your marketing plans.

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Don’t be afraid to check out what your competitors are doing on their social media feeds.  Whilst of course we don’t advocate copying them, take a look into their posting history to find out: –

  • The content they post
  • Who they follow
  • Who’s following them
  • How often they post
  • Their most popular posts

Use the information you gather to mix up your social media schedule a little to see if it makes a difference to your engagement and reach. 

Tips on Tuesday

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It can be very tempting to use social media as a platform to try to sell as much as you can.  After all they’re free platforms, so any material return on your time investment is a profit.

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However, don’t be tempted to do the hard-sell and nothing else.  There is nothing more likely to encourage potential customers to unfollow you that seeing a social media stream full of nothing more than “buy this” or “use us”. 

Be creative in your social media postings, do a mix of showing what you’ve done, sharing customer feedback and retweeting other’s content.  All will still encourage customers to keep following you because you’re interesting.  Keep them interested and you’re more likely to convert to a sale.

Tips on Tuesday

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We’ve mentioned – on countless occasions – how important it is to have a social media presence, even if you don’t think it fits your business.

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Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet.* With that statistic in mind, it really makes sense for you to ensure that your social media channels are active!

Making a small change in your marketing strategy could reap great rewards.

(* Source: Sprout Social)

Tips on Tuesday

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Probably the single most important tip you’ll read today and a cautionary tale.

Important Warning

If you include a link to your website in your social media posts PLEASE make sure the link is both active for clicking and working correctly!

There is nothing more frustrating to someone who is interested in what you’re saying than trying to follow a link to find out more and it doesn’t work.  You likely won’t be given a second chance!

 

 

Tips on Tuesday

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When you’re posting on any of your social media channels it is important you post with your voice!!

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Don’t post as you think you should, post to give value.  If you’re not posting honestly, it will be obvious and will not have the desired effect of gaining followers and converting those followers into customers.  Whilst imitation is the sincerest form of flattery, it also isn’t allowing YOUR voice to be heard.

Find your authentic voice and use it to build your brand.

Tips on Tuesday

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A handy little 3-point checklist for all your social media posts: –

Checklist for Tips on Tuesday

  1. Have you checked your spelling and grammar? 

There’s nothing designed to fill potential customers with a sense of dread than poorly spelled communications, littered with grammatical errors.  After all, if you can’t get your postings right, who says you can get the job right!

2.  Have you checked your links work?

Imagine the scenario.  You’ve hooked a customer; they’re interested in what you say and follow the link to your website…except it doesn’t work.  It is unlikely they will bother again!

3.  Are your images clear?

Images are great – we all love pictures and they definitely make social media posts more interesting.  Do make sure they’re clear on all devices and that the image is relevant to the post!

Tips on Tuesday

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We have spoken at length the importance of having a social media strategy in place as part of your overall marketing strategy.

However that doesn’t mean that this strategy should be set in stone and never deviated from.

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Don’t be afraid to try something spontaneous – remember with the various analytical tools available on social media channels, you can see which posts work and which aren’t so successful.

We use our social media strategy as a base; a starting point from which we create our online presence not a finite document.

Tips on Tuesday

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When examining your social media performance, ask yourself how many people are talking about your brand voluntarily.

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Whether that’s be leaving reviews, recommending you on social media platforms or even responding to your social media posts it is an important way of ascertaining how your posts are working.

When posting ask yourself what value your posts will bring to other people, not what they can do for you.  By bringing value you will encourage people to follow and interact with you.

Tips on Tuesday

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A Tip on Tuesday today that’s going to save you time and effort; and who doesn’t love that?

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Don’t be scared to re-purpose content created for other channels across your social media.  For example a blog post, or a press release or even an article in the press can be used across your social media channels.  Share links, pull out salient points for shorter, bite size posts, create graphics from points therein or even just share that you’ve been published.

A great strategy when you’re short on time; is to reuse content you’ve already spent your time creating.  Be creative!

Tips on Tuesday

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Social media can be the greatest (free!) tool in your arsenal when it comes to marketing, especially for SMEs or those that don’t have a large marketing budget. Our Tips on Tuesday aim to give you bite-size chunks of advice to help you perfect your strategy.

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The “About” section on any social media channel is your chance to shine.  It is, in effect, your shop window so make the most of this opportunity and make it work for you!

Ensure your brand is clearly described and it is obvious what you do! Ensure contact details are up to date and that you utilise the chance to add the URL of your website.  The easier you make it for potential clients to understand your brand and to get in touch the better.