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Tips on Tuesday

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For today’s Tip on Tuesday we’re going to look at LinkedIn.

LinkedIn Logo for Aire Media

LinkedIn in a great way of networking if your marketing model is business to business.

Keep your company profiles spruced up.  That isn’t to say you need to have masses of content.  But keep what you have fresh and current.

Make sure your logo is on your page together with your employees’ details.  Ensure all contact details are up to date and your website is clearly linked.

Make it easy for potential customers to contact the person they need to!  The easier it is for them, the more likely they are to do it!

Latest WhatsApp Announcement

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The popular messaging service WhatsApp has announced it will be sharing user date, including phone numbers with their parent company Facebook.

Whatsapp Logo

Ostensibly this is to improve the WhatsApp user experience by linking you with friends quicker.  However it is also intended to mean a more streamlined ad experience and for companies to be able to find your details and contact you via WhatsApp.

WhatsApp are quick to reassure users that their data will only be shared with the parent company and that chats protected by end-to-end encryption will remain private and can only be seen by the individuals concerned and not Facebook, WhatsApp and their users.

Despite the fact it appears this is a sweeping change, there will be two ways to opt out of this data sharing when the changes are introduced.  The first will be when the app updates, a new User Agreement will appear.  Instead of checking the “Agree” box, check “Read More” and uncheck the box that says “Share My WhatsApp Account Information With Facebook”.

The other option will be to go into Settings on WhatsApp and enter the Accounts tab.  From there you will be able to uncheck the “Share My WhatsApp Account Information With Facebook” box.

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to work with Pinterest.

Pinterest Logo Aire Media

Pinterest is a really great way of showing your company’s personality.  You can afford to be a little frivolous on Pinterest. 

Why not create boards for all your employees to share the things they love.  It changes a faceless company into a group of people potential customers can really relate to because their personality shines through.

It’s great to be professional.  It is brilliant to be professional with personality.

Tips on Tuesday

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Today’s Tip on Tuesday can be applied to all your social media channels.

Troll Tips on Tuesday blog

Quite simply today’s tip is about trolls.  Sadly social media trolls are not as cute as the little guy above, who we like a LOT!  And we say mute them on Twitter or unfollow them on Facebook!

We prefer muting/unfollowing to blocking for a couple of reasons: –

  1. The person you have muted does not know you have muted them
  2. Muting essential does the same as blocking but it can be easily reversed if you change your mind.

Trolls want a response.  They will soon get bored and move on if you don’t engage with them.

That isn’t to say you shouldn’t block and/or someone who is becoming increasingly abusive.  However for a more diplomatic action, which can be important with a work brand, muting is the way to go!

Tips on Tuesday

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For today’s Tip on Tuesday we are going to take a look at YouTube.

YouTube Logo

Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.

Having a YouTube channel can be a real bonus for your brand……if you use it wisely.  Keep videos professional looking and less than one minute in length.  lengthy videos simply lose people’s attention and it is virtually impossible to get them back!

Tips on Tuesday

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Today in Tips on Tuesday we’re going to visit Facebook

Facebook Aire Media Blog

It is really important to remember that on Facebook short posts stand out.  In a channel where there isn’t a character limit, the one liner posts can be eye-catching and of course read in seconds which means you have customer engagement. 

Long messages CAN work but they MUST be compelling.  If they’re not exciting enough, people won’t finish reading the post and your message will not get through.

Keep it concise and informative.  Grab people.  Once you have made the initial connection, then you can start having more lengthy conversation.

Tips on Tuesday

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For today’s Tip on Tuesday we’re concentrating on Twitter

Tips on Tuesday hashtag

Today’s tip is to create an original hashtag for your marketing campaign.  Rather than using a hashtag that is already created, find something new and unique that reflects your brand.  And then use it.  Use it wherever you can and become a voice.

Make yourselves get noticed by being trend setters!

 

 

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

Add to basket image Aire Media

I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t.  You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose.  If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

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A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).

Audit image Aire Media

Our Tip on Tuesday today is do a regular audit of your marketing strategy.  Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.

In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.

See you next week – and happy reviewing!

Tips on Tuesday

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A slight deviation for us today, in that we’re going to talk about online bullying and abuse.  Whilst this does fit under our remit for education, it isn’t a usual topic for our Tips on Tuesday segment but it is certainly a topic worth visiting.

We wrote a lengthy post on keeping children safe on social media here and we feel the message must be that if you see instances of cyber bullying report it. 

Immediate steps – and this is our tip – you can take are: –

  1. Don’t respond or engage
  2. Keep evidence
  3. Block the person who is bullying
  4. Report to the relevant social media site the bullying appears on.

Bullying Uk have written an excellent piece on Cyber Bullying and you can report instances of online abuse by visiting stopbullying.gov and following their report tool.

You can also report Hate Speech online by using the following details: –

Reporting hate speech Aire Media