Tag Archives: Twitter

Tips on Tuesday

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Today’s tip focuses on this little chap.  The hashtag.

Hashtag Aire Media Image

Let’s face it, before Twitter what on earth was this character for?!  Now however, the hashtag is a useful tool – you can use a variety of hashtags to get your tweets noticed.  You can either create your own or simply find out what is trending and utilise current popular talking points to get what you want to say out there.

A word of warning though.  #Don’t #over #use #the #hashtag.  #It #can #get #really #irritating.  See what I mean? 

See you soon for more snippets of social media advice!

Rumours of an increase to Twitter character limits

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Hot on the heels of Twitter implementing their new “Moments” feature, which you can read about here, there is a story growing that Twitter plan to increase their character limit from 140 to 10000, which is the same character limit their direct message feature uses, Re/Code have reported.

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I don’t think anyone can be unfamiliar with this sight – you’re composing the perfect tweet, when suddenly the red numbers light up and you have to chop down your message whilst still retaining some vestige of grammar.  It cannot be denied that at times the 140 character limit can be challenging, but it also makes for dynamic messages.

There is no official release date for this project, which it has been reported as being named “Beyond 140” inside the company, but it is thought that the changes, should they go ahead, will be implemented in the first quarter of 2016.

Whether this comes to fruition or not, it is certainly something that will result in furious discussion amongst Twitter uses.

So, your thoughts?  How would this new feature affect your usage of Twitter?  Let us know!

 

Tips on Tuesday

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For today’s tip – our very last of 2015 – we would like to discuss Twitter.

Don’t make the mistake of only tweeting during “work hours”.  Make sure you regularly update your feed both in the evening and at weekends.  If this isn’t physically possible for you to do, there are a number of packages available that enable you to schedule tweets to appear at different times.

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Don’t miss a potential audience when you can tap into that group with a little organisation!

We will be back in 2016 with a whole new series of tips.  Until then, enjoy the festive season and Merry Christmas!

Twitter Launches the Moments Feature

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As you checked your Twitter feed in the last couple of days you may have noticed this icon: –

TwitterMomentsPic

This week Twitter have launched their “Moments” feature in the UK for its 15 million users, which intends to bring Twitter users the “best” stories each day by means of a slide show.  Curators will be collecting stories on a single subject into managed lists, which are then accessible by using the lightning bolt icon, which appears on your menu bar at the bottom of the Twitter app on a device and along the top of the screen on a desktop.   Within the UK the Curators are a group of journalists together with 18 production partners including BuzzFeed, The Sun, Sky News, Sky Sports, BT Sports, Have I Got News For You and others from a wide range of areas.

The Moments tab will be divided into categories for further ease of use.   In a blog post on the launch of Moments, Twitter said: –

“For stories that update very frequently – like live sporting events or awards shows where it’s critical to know what’s happening minute by minute – you’ll see an option to follow the Moment, which blends the Tweets directly into your timeline.

“That way you can keep track of the latest updates in real-time without having to tap back and forth between tabs. When that story ends, so do the Tweets, leaving your timeline just as it was before.”

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The main advantage of the Moments feature is that you will see tweets from people – even if you don’t follow them – in a carefully collated list.   You can then share or retweet the Moments as with any other tweet.

The UK is the first European country to adopt Moments and in the New Year, Promoted Moments will be available in order for businesses to use the feature in a profitable way.

Have you used Moments yet?  Let us know your thoughts on arguably Twitter’s most important development since its advent in 2006.

 

Jurassic Coast Holiday Home Management

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The Cedar House

We were contacted by Jurassic Coast Holiday Home Management at the advent of their online career.  They had made a great website themselves using a free service, but wanted our advice on streamlining that website, ensuring they met Search Engine Optimisation best practice and creating a thriving presence on social media.

We are delighted to announce that after an initial consultation, we have created a partnership and are really excited to be working with Jurassic Coast Holiday Home Management.

If you’d like to find out a little more about what they do, please visit their website.

Tips on Tuesday

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Today’s tip is our handy guide to social media image sizes to help you create the perfect profile.

FacebookLogo TwitterLogo GooglePlusLogo LinkedInLogo PinterestLogo InstagramLogo YoutubeLogo

Facebook

  • cover photo: 851 x 315
  • profile photo: 180 x 180

Twitter

  • header image: 1500 x 500
  • profile image: 400 x 400

Google+

  • cover photo: 2120 x 1192
  • profile photo: 270 x 270

LinkedIn

  • cover photo: 646 x 220
  • profile photo: 100 x 60

Pinterest

  • profile photo: 160 x 165

Instagram

  • profile photo: 110 x 110

YouTube

  • cover art: 2560 x 1440
  • cover art safe area: 1546 x 423

Tips on Tuesday

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Today’s tip is about the most important thing for you when running a business – efficiency.

One of the most underutilized functions on Twitter is the ability to create Twitter Lists.  The lists allow you to organise and view the content most important to you, which then appears in a separate feed.  So for example you could have Twitter Lists for customers, potential customers, other accounts in the profession you interact with, professional advisers, etc.

The benefit of a Twitter List is you know who you’re engaging with, and have less content to sort through to make relevant contact and conversation.  This is where the efficiency part comes in – less time sorting through feeds means more time spent on meaningful interaction.

Create a list by clicking on the cog icon on your Twitter profile, and hitting the “Create List” button.  Give your list an identifying name and choose whether you want it to be private or public.  Then simply search for people you want to add to your list and insert them via the cog icon at the top of their profile.

You can also use public lists to discover useful contacts.  You can find public lists through anyone’s Twitter profile.  And remember, you don’t need to follow someone to utilise their public lists.

Happy organising!

Amazon Natural Fitness

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Amazon Natural Fitness contacted us to help them out with their social media.  Phil and Anna who run the gym both have other jobs and they found they simply couldn’t afford the time to make use of social media and digital marketing to increase their membership numbers.

That’s where we’ve stepped in.   As part of our agreement with Amazon we’re handling their social media presence, improving their online brand and dealing with search engine optimisation on their website.  We are dedicating several hours per week to making use of free social media advertising to help increase awareness of Amazon Natural Fitness in the local area.

We’re really pleased to be working with a local business and tailoring our social media packages to exactly meet their requirements.  It is really important to us that we work with all the staff at Amazon – and we encourage them to be active on the brand social media accounts too!

You can visit Amazon’s excellent website here.  Amazon are also on Facebook, Twitter and a newly launched Instagram account!  Have a look around and keep your eyes out for increased content through all platforms as we work with the talented owners of Amazon!

Tips on Tuesday

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Good afternoon everyone, you’re just in time to see this week’s Tip on Tuesday.

Today’s tip is in response to a saga I have been watching unfold on social media.  The tip does, in part, refer to a previous tip which you read here about the important of customer service.

Our tip is in fact very short.  Do NOT delete negative messages on your social media profiles.  That will create such a bad feeling about your brand.  Rather than delete; respond, apologise and ask what you can do to put things right.   Every business in the world will receive bad feedback at some point.  It is how you deal with that feedback that counts.

See you same time next week!

 

Tips on Tuesday

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Today’s tip is short and sweet and can be applied to any of your social media channels.

When responding to your followers, people who have liked your page etc. make sure you make them part of what you’re trying to create.

Use “we” as an inclusive term.  It makes your brand much more human and makes the people who interact with you feel like a valuable part of your team.  Make them part of your achievements “we did it!” and remember to thank them once in a while for being part of your success!

Tune in at the same time next week for more Tips!