Tag Archives: social media

Tips on Tuesday

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For today’s tip we’re going to take a look at Facebook profiles

Facebook Aire Media BlogIt is really important to ensure that your company information is as complete as possible on Facebook.  A lot of people think because it is “only” Facebook that this doesn’t matter, but it makes a good impression and is a free and easy way of getting all your relevant information in the public domain.

Make sure your profile includes your website address, your location, your opening hours and a concise description of what your business does.  It is also important that when you’re choosing the relevant business type you choose the most appropriate.

Remember a good Facebook profile makes a good first impression!  It also makes it easy for your customers and potential customers to find you.  Isn’t that great?!

Tips on Tuesday

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Today’s tip is about using a new tool on Twitter.

TwitterTipsAireMedia

Did you know you can now add Gifs into tweets?  This can be a really great marketing tool.  It won’t work for every tweet you write, but add an appropriate Gif into one of your tweets and it will catch people’s eye.  Don’t overuse the tool, but a carefully shared Gif can ensure certain tweets reach further.

 

 

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to look at LinkedIn.

LinkedIn Logo for Aire Media

LinkedIn in a great way of networking if your marketing model is business to business.

Keep your company profiles spruced up.  That isn’t to say you need to have masses of content.  But keep what you have fresh and current.

Make sure your logo is on your page together with your employees’ details.  Ensure all contact details are up to date and your website is clearly linked.

Make it easy for potential customers to contact the person they need to!  The easier it is for them, the more likely they are to do it!

Tips on Tuesday

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Today’s Tip on Tuesday can be applied to all your social media channels.

Troll Tips on Tuesday blog

Quite simply today’s tip is about trolls.  Sadly social media trolls are not as cute as the little guy above, who we like a LOT!  And we say mute them on Twitter or unfollow them on Facebook!

We prefer muting/unfollowing to blocking for a couple of reasons: –

  1. The person you have muted does not know you have muted them
  2. Muting essential does the same as blocking but it can be easily reversed if you change your mind.

Trolls want a response.  They will soon get bored and move on if you don’t engage with them.

That isn’t to say you shouldn’t block and/or someone who is becoming increasingly abusive.  However for a more diplomatic action, which can be important with a work brand, muting is the way to go!

Tips on Tuesday

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For today’s Tip on Tuesday we are going to take a look at YouTube.

YouTube Logo

Did you know that YouTube is the second largest search engine and processes over 3 billion searches a month.

Having a YouTube channel can be a real bonus for your brand……if you use it wisely.  Keep videos professional looking and less than one minute in length.  lengthy videos simply lose people’s attention and it is virtually impossible to get them back!

Tips on Tuesday

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Today in Tips on Tuesday we’re going to visit Facebook

Facebook Aire Media Blog

It is really important to remember that on Facebook short posts stand out.  In a channel where there isn’t a character limit, the one liner posts can be eye-catching and of course read in seconds which means you have customer engagement. 

Long messages CAN work but they MUST be compelling.  If they’re not exciting enough, people won’t finish reading the post and your message will not get through.

Keep it concise and informative.  Grab people.  Once you have made the initial connection, then you can start having more lengthy conversation.

Tips on Tuesday

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For today’s Tip on Tuesday we’re going to advise on something that can be applied to all your social media channels.

Add to basket image Aire Media

I am sure you will have all been followed by accounts on your social media platforms that promise “1000 followers for $10” and other variations.

Our advice is simply don’t.  You won’t be buying real followers, it will just be a raft of accounts specifically created for this purpose.  If you buy a large number of followers, the quality of your audience will be diluted and the impact of your posts will diminish.

Never has the old saying “quality over quantity” been more apt.

Tips on Tuesday

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A more positive Tip than last week’s today and one that can apply to all your social media marketing (and indeed can be extrapolated to apply to your full marketing plan).

Audit image Aire Media

Our Tip on Tuesday today is do a regular audit of your marketing strategy.  Don’t be satisfied with simply posting on social media, regularly take the time to find out what works well, what doesn’t work so well and whether any of your posts created problems.

In order to keep a fresh and vibrant social media presence you need to ensure your profiles are the best they can be, so do take time once a month to review and reflect and make those changes to keep you ahead of the game.

See you next week – and happy reviewing!

Tips on Tuesday

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A slight deviation for us today, in that we’re going to talk about online bullying and abuse.  Whilst this does fit under our remit for education, it isn’t a usual topic for our Tips on Tuesday segment but it is certainly a topic worth visiting.

We wrote a lengthy post on keeping children safe on social media here and we feel the message must be that if you see instances of cyber bullying report it. 

Immediate steps – and this is our tip – you can take are: –

  1. Don’t respond or engage
  2. Keep evidence
  3. Block the person who is bullying
  4. Report to the relevant social media site the bullying appears on.

Bullying Uk have written an excellent piece on Cyber Bullying and you can report instances of online abuse by visiting stopbullying.gov and following their report tool.

You can also report Hate Speech online by using the following details: –

Reporting hate speech Aire Media

Tips on Tuesday

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For today’s tip we are giving a little general advice.

controversy definition

Stay away from controversial topics.  Even if your view isn’t offensive you run the risk of getting drawn into conversations you might not want to be in.

It is imperative to keep a squeaky clean profile than will ensure your brand has respect and your voice carries weight within your sector.

Way back in one of our first Tips on Tuesday we talked about keeping business and personal profiles separate and I think now is a good time to remind you of the importance of just that.  That isn’t to say your business profile can’t have a personal touch, but just keep the contentious topics for your own timeline!

See you next week.