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Facebook to roll out “Reactions” Feature

One of the most requested features on Facebook over recent years has been the addition of a “dislike” button to run alongside the “like” feature.

FacebookLikeAIreMedia

Well it seems Facebook have been listening.  Facebook chief Mark Zuckerberg confirmed in a conference call that “pretty soon” the new Reactions feature would be available to its 1.5 billion users.

Mark Zuckerberg went on to discuss that giving a range of options rather than a simple opposite emotion to the LIke button, added “a little bit of complexity” saying “when you only have a Like button, if you share a sad piece of content or something that makes you angry, people may not have the tool to react to it”.

The new Reactions feature is currently on trial in several countries and will involve Emojis for “love”, “wow”, “haha”, “sad” and “angry”.

Our Director Rachel Barratt said “I think this is the next logical step for Facebook – it provides the user with a more nuanced and subtle experience.  And Emojis are certainly a popular way of communicating!”

Let us know what you think, does this get the traditional Facebook thumbs up from you? Or is it a poorly thought out gimmick?

Tips on Tuesday

Today’s tip focuses on this little chap.  The hashtag.

Hashtag Aire Media Image

Let’s face it, before Twitter what on earth was this character for?!  Now however, the hashtag is a useful tool – you can use a variety of hashtags to get your tweets noticed.  You can either create your own or simply find out what is trending and utilise current popular talking points to get what you want to say out there.

A word of warning though.  #Don’t #over #use #the #hashtag.  #It #can #get #really #irritating.  See what I mean? 

See you soon for more snippets of social media advice!

Tips on Tuesday

Today’s bite size chunk of advice concentrates on Instagram.

InstagramLogo

Instragram made its name as an image sharing platform, but remember you can use text as well.

Don’t be afraid to use detailed description alongside excellent images.   A well written description can really put an image into context and capture someone’s imagination.  And always, always make sure your website address is visible!

Remember, half the battle on social media is getting seen!

See you next time!  In the meantime, why not browse back through our previous tips and find out what might work for you?

Tips on Tuesday

Welcome to the first Tip on Tuesday of 2016!

FacebookLogoOur first tip is short and sweet and focuses on Facebook and is simply this; if at all possible, post directly to Facebook rather than using a social media management tool.  Facebook algorithms are created to favour content posted personally, meaning you have a greater chance of your content appearing in people’s timelines.

Our Tips on Tuesday section is really about helping you – so let us know what you would like advice on and we will make sure you’re featured!

Rumours of an increase to Twitter character limits

Hot on the heels of Twitter implementing their new “Moments” feature, which you can read about here, there is a story growing that Twitter plan to increase their character limit from 140 to 10000, which is the same character limit their direct message feature uses, Re/Code have reported.

TwitterCharacters

I don’t think anyone can be unfamiliar with this sight – you’re composing the perfect tweet, when suddenly the red numbers light up and you have to chop down your message whilst still retaining some vestige of grammar.  It cannot be denied that at times the 140 character limit can be challenging, but it also makes for dynamic messages.

There is no official release date for this project, which it has been reported as being named “Beyond 140” inside the company, but it is thought that the changes, should they go ahead, will be implemented in the first quarter of 2016.

Whether this comes to fruition or not, it is certainly something that will result in furious discussion amongst Twitter uses.

So, your thoughts?  How would this new feature affect your usage of Twitter?  Let us know!

 

Tips on Tuesday

For today’s tip – our very last of 2015 – we would like to discuss Twitter.

Don’t make the mistake of only tweeting during “work hours”.  Make sure you regularly update your feed both in the evening and at weekends.  If this isn’t physically possible for you to do, there are a number of packages available that enable you to schedule tweets to appear at different times.

clockpicblog

Don’t miss a potential audience when you can tap into that group with a little organisation!

We will be back in 2016 with a whole new series of tips.  Until then, enjoy the festive season and Merry Christmas!

Twitter Launches the Moments Feature

As you checked your Twitter feed in the last couple of days you may have noticed this icon: –

TwitterMomentsPic

This week Twitter have launched their “Moments” feature in the UK for its 15 million users, which intends to bring Twitter users the “best” stories each day by means of a slide show.  Curators will be collecting stories on a single subject into managed lists, which are then accessible by using the lightning bolt icon, which appears on your menu bar at the bottom of the Twitter app on a device and along the top of the screen on a desktop.   Within the UK the Curators are a group of journalists together with 18 production partners including BuzzFeed, The Sun, Sky News, Sky Sports, BT Sports, Have I Got News For You and others from a wide range of areas.

The Moments tab will be divided into categories for further ease of use.   In a blog post on the launch of Moments, Twitter said: –

“For stories that update very frequently – like live sporting events or awards shows where it’s critical to know what’s happening minute by minute – you’ll see an option to follow the Moment, which blends the Tweets directly into your timeline.

“That way you can keep track of the latest updates in real-time without having to tap back and forth between tabs. When that story ends, so do the Tweets, leaving your timeline just as it was before.”

TwitterMomentsPic2

The main advantage of the Moments feature is that you will see tweets from people – even if you don’t follow them – in a carefully collated list.   You can then share or retweet the Moments as with any other tweet.

The UK is the first European country to adopt Moments and in the New Year, Promoted Moments will be available in order for businesses to use the feature in a profitable way.

Have you used Moments yet?  Let us know your thoughts on arguably Twitter’s most important development since its advent in 2006.

 

Jurassic Coast Holiday Home Management

The Cedar House

We were contacted by Jurassic Coast Holiday Home Management at the advent of their online career.  They had made a great website themselves using a free service, but wanted our advice on streamlining that website, ensuring they met Search Engine Optimisation best practice and creating a thriving presence on social media.

We are delighted to announce that after an initial consultation, we have created a partnership and are really excited to be working with Jurassic Coast Holiday Home Management.

If you’d like to find out a little more about what they do, please visit their website.

Tips on Tuesday

Today’s tip is our handy guide to social media image sizes to help you create the perfect profile.

FacebookLogo TwitterLogo GooglePlusLogo LinkedInLogo PinterestLogo InstagramLogo YoutubeLogo

Facebook

  • cover photo: 851 x 315
  • profile photo: 180 x 180

Twitter

  • header image: 1500 x 500
  • profile image: 400 x 400

Google+

  • cover photo: 2120 x 1192
  • profile photo: 270 x 270

LinkedIn

  • cover photo: 646 x 220
  • profile photo: 100 x 60

Pinterest

  • profile photo: 160 x 165

Instagram

  • profile photo: 110 x 110

YouTube

  • cover art: 2560 x 1440
  • cover art safe area: 1546 x 423