Facebook to roll out “Reactions” Feature

One of the most requested features on Facebook over recent years has been the addition of a “dislike” button to run alongside the “like” feature.


Well it seems Facebook have been listening.  Facebook chief Mark Zuckerberg confirmed in a conference call that “pretty soon” the new Reactions feature would be available to its 1.5 billion users.

Mark Zuckerberg went on to discuss that giving a range of options rather than a simple opposite emotion to the LIke button, added “a little bit of complexity” saying “when you only have a Like button, if you share a sad piece of content or something that makes you angry, people may not have the tool to react to it”.

The new Reactions feature is currently on trial in several countries and will involve Emojis for “love”, “wow”, “haha”, “sad” and “angry”.

Our Director Rachel Barratt said “I think this is the next logical step for Facebook – it provides the user with a more nuanced and subtle experience.  And Emojis are certainly a popular way of communicating!”

Let us know what you think, does this get the traditional Facebook thumbs up from you? Or is it a poorly thought out gimmick?

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