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Tips on Tuesday

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Hello all.  We are all rejuvenated following a short break so we’re back with today’s tip and this is one that can apply to all social media channels.

I’m often asked by clients about the use of scheduling tools such as Hootsuite for social media posts and whether they’re a good idea. 

Pic of Schedule Aire Media

I think that they can be a very useful tool IF you don’t rely solely on them.  They’re very useful for standard messages but the beauty of social media is its spontaneity and I think you can lose the power to tap into breaking stories if you don’t check your social media feeds personally.

There has also been some controversy surrounding the use of scheduled posts during tragic world events.  My take would be don’t let this put you off, but possibly discretion is the better part of valour and it may be wise to turn off scheduled posts if something major happens.  At the end of the day whether you agree or not, you don’t want to be the subject of a social media rant about insensitivity, your social media profile has to be impeccable.

So my conclusion is, yes use them.  But don’t rely on them and don’t lose that personal touch!

See you next time!

 

Tips on Tuesday

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So today’s Tip is something that boils down to personal preference, and this is only our advice.  Today we’re concentrating on Direct Messages on Twitter.

Twitter Direct Messages Aire Media

I’m sure you’ve all had the situation where you follow someone new on Twitter and you immediately get a Direct Message from them, not only saying thank you but immediately asking you to visit their site, or purchase something.  And – let’s face it – that is pretty annoying.

So our tip today is, by all means have an automated Direct Messaging system set up to thank your new followers, after all manners are important.  But don’t use that vital first point of contact to spam your new followers.  You’re very likely to make someone unfollow you if they get unsolicited messages and once you lose a follower you won’t get them back.

 

Tips on Tuesday

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Another generic tip this week, but a very important one.

Mobile Web Image Aire Media

Make sure your business website is optimised to perform at the best level on mobile devices.   A good percentage of social media users do so on a mobile device, therefore it is reasonable to assume that if they follow a link to your website, they will be viewing on the same device.

Make sure your mobile site looks good and works as well as your desktop site.  It is always a good option to allow people to swap to the desktop site should they choose.  You can use a tool such as Google’s Mobile-Friendly tool to check how your site is running.

We will be doing a lesson piece on best practice for mobile sites shortly so watch this space!

Tips on Tuesday

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Today’s bite size chunk of advice concentrates on Instagram.

InstagramLogo

Instragram made its name as an image sharing platform, but remember you can use text as well.

Don’t be afraid to use detailed description alongside excellent images.   A well written description can really put an image into context and capture someone’s imagination.  And always, always make sure your website address is visible!

Remember, half the battle on social media is getting seen!

See you next time!  In the meantime, why not browse back through our previous tips and find out what might work for you?

Tips on Tuesday

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For today’s tip – our very last of 2015 – we would like to discuss Twitter.

Don’t make the mistake of only tweeting during “work hours”.  Make sure you regularly update your feed both in the evening and at weekends.  If this isn’t physically possible for you to do, there are a number of packages available that enable you to schedule tweets to appear at different times.

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Don’t miss a potential audience when you can tap into that group with a little organisation!

We will be back in 2016 with a whole new series of tips.  Until then, enjoy the festive season and Merry Christmas!

Twitter Launches the Moments Feature

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As you checked your Twitter feed in the last couple of days you may have noticed this icon: –

TwitterMomentsPic

This week Twitter have launched their “Moments” feature in the UK for its 15 million users, which intends to bring Twitter users the “best” stories each day by means of a slide show.  Curators will be collecting stories on a single subject into managed lists, which are then accessible by using the lightning bolt icon, which appears on your menu bar at the bottom of the Twitter app on a device and along the top of the screen on a desktop.   Within the UK the Curators are a group of journalists together with 18 production partners including BuzzFeed, The Sun, Sky News, Sky Sports, BT Sports, Have I Got News For You and others from a wide range of areas.

The Moments tab will be divided into categories for further ease of use.   In a blog post on the launch of Moments, Twitter said: –

“For stories that update very frequently – like live sporting events or awards shows where it’s critical to know what’s happening minute by minute – you’ll see an option to follow the Moment, which blends the Tweets directly into your timeline.

“That way you can keep track of the latest updates in real-time without having to tap back and forth between tabs. When that story ends, so do the Tweets, leaving your timeline just as it was before.”

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The main advantage of the Moments feature is that you will see tweets from people – even if you don’t follow them – in a carefully collated list.   You can then share or retweet the Moments as with any other tweet.

The UK is the first European country to adopt Moments and in the New Year, Promoted Moments will be available in order for businesses to use the feature in a profitable way.

Have you used Moments yet?  Let us know your thoughts on arguably Twitter’s most important development since its advent in 2006.

 

Tips on Tuesday

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Today’s tip is about the most important thing for you when running a business – efficiency.

One of the most underutilized functions on Twitter is the ability to create Twitter Lists.  The lists allow you to organise and view the content most important to you, which then appears in a separate feed.  So for example you could have Twitter Lists for customers, potential customers, other accounts in the profession you interact with, professional advisers, etc.

The benefit of a Twitter List is you know who you’re engaging with, and have less content to sort through to make relevant contact and conversation.  This is where the efficiency part comes in – less time sorting through feeds means more time spent on meaningful interaction.

Create a list by clicking on the cog icon on your Twitter profile, and hitting the “Create List” button.  Give your list an identifying name and choose whether you want it to be private or public.  Then simply search for people you want to add to your list and insert them via the cog icon at the top of their profile.

You can also use public lists to discover useful contacts.  You can find public lists through anyone’s Twitter profile.  And remember, you don’t need to follow someone to utilise their public lists.

Happy organising!

Tips on Tuesday

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Good afternoon everyone, you’re just in time to see this week’s Tip on Tuesday.

Today’s tip is in response to a saga I have been watching unfold on social media.  The tip does, in part, refer to a previous tip which you read here about the important of customer service.

Our tip is in fact very short.  Do NOT delete negative messages on your social media profiles.  That will create such a bad feeling about your brand.  Rather than delete; respond, apologise and ask what you can do to put things right.   Every business in the world will receive bad feedback at some point.  It is how you deal with that feedback that counts.

See you same time next week!

 

Tips on Tuesday

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Today’s tip is short and sweet and can be applied to any of your social media channels.

When responding to your followers, people who have liked your page etc. make sure you make them part of what you’re trying to create.

Use “we” as an inclusive term.  It makes your brand much more human and makes the people who interact with you feel like a valuable part of your team.  Make them part of your achievements “we did it!” and remember to thank them once in a while for being part of your success!

Tune in at the same time next week for more Tips!