Today’s tip concerns nothing but patience!
Using social media as a marketing tool is a slow burn – don’t expect results with the first tweet or photo or status. You might get a couple of likes, or a share or two, but a marketing campaign is just that. A collection of smaller actions moving towards a larger goal.
Keep working at it, be consistent and remember than every small action you take is valuable and moving you towards your end goal.
Tune in again next time for another Tip
After a very lovely holiday we’re back and ready to help you out again with our regular Tips on Tuesday series.
To get back into the swing, our first time is a short, simple one. Do a little research and know the best times and days to post for the industry you are promoting.
As a rule of thumb this will be Monday to Friday 10am to 4pm but it can vary – spend a few days checking when your competitors post to social media – and when they get their best response.
A little time invested in research will bring rewards when you are able to streamline your posting.
See you again next week for another Tip!
We thought today’s tip was going to be a Facebook only tip. But actually it can be applied throughout your social media platforms.
Today’s tip focusses on how often you can and should re-post the same content. We understand how tempting it is, when you have something really good to say, to just keep re-posting. But actually, spamming your potential customers can put them off rather than encourage them to engage.
Our tip is to change what you post even when posting the same message. Change the language, use different pictures, dip into your content and summarise different excerpts. Facebook especially will penalize your reach if you post the identical status over and over again.
We hope you found today’s tip helpful. Let’s see those posts people!
Today’s tip is short and simple, but something that is frequently overlooked and can make such a difference.
We like it when businesses link to their social media profiles – as many as they have – from their website. It shows your customers you are progressive and that you really are keen on keeping up with trends.
Here’s where our tip comes in – make sure when people visiting your website (remember these are your potential customers) click on a link to your social media profiles, the link opens in a new tab or window. You want people to stay on your website and give them MORE chances to read about you, not immediately direct them away somewhere else. Getting people to visit your website is a really hard thing to achieve. When you do this, you must keep them.
After a few more specific tips, this week we’re concentrating on something that can apply to each and every social media platform you use.
Simply, our Tip on Tuesday this week is respond and engage. Getting people to like, follow, share and comment is one of the biggest challenges you will face in social media marketing. Once you have the holy grail of a comment, or a like, or a mention, or a message, my tip is RESPOND. It doesn’t need to be immediately but it helps to keep your fans and potential customers engaged to know they’re speaking to “someone”. They may not know your name, but if you’re engaging in personal conversation in response to their actions, you are putting that personal touch in that will, in time, increase your reach and gain customers.
Do you find our Tips on Tuesday section useful? Let us know if there’s anything in particular you’d like us to cover!
Doesn’t time fly? Here we are on a Tuesday again and here’s our tip for today.
Again this is a generic tip – and one that could apply to all marketing, not just social media – and can be summed up in three simple words. Create. A. Brand.
It is so important when understanding your clients that you understand how fleeting your appearance on social media is. You want to be instantly recognisable across every channel you inhabit. The simple way to do this is make sure you have a catchy logo and make sure your logos match. It really is that straightforward. And means someone using Twitter will recognise you from Pinterest, will recognise you from Facebook. Be the same. Make your niche YOURS.
Today’s Tip on Tuesday – and don’t they come around quickly – will be a generic tip that can be applied to all social media channels.
In short the tip is Customer Service. When you have an open social media profile you are immediately giving your customers, both potential and past, the chance to talk to you. And whilst this is such a bonus for your business when they post glowing reviews, it can be a double-edged- sword when someone posts a less than positive message.
So my tip this week is simply to respond. Respond to every message you get. Whether your reply is a simple “thank you for your feedback” or an “I’m sorry you feel that way, how can we sort this out” people reading the situation playing out will appreciate that you are conversing with your customers.
I agree that there really is no such thing as bad publicity, even the…well….bad publicity if you deal with that publicity in a positive way and show your customers that they come first.