Tag Archives: Social Media Marketing

Tips on Tuesday

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We always think this time of year is a great time to practise some self-care and that goes for your social media channels too!

An easy way to ensure you’re looking your best online is to check your bios! Make sure they’re up to date and if not, update with any new or important information. 

Make sure you include a link to your website (and please ensure it’s working; there’s nothing more likely to turn a potential customer off than a broken link!) and keep your bios consistent across all platforms.

Are you looking your best?

Tips on Tuesday

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Safer Internet Day 2022

Did you know that Tuesday 8th February 2022 is the 19th Safer Internet Day?

We’re passionate about empowering people, especially young people to be online!  So today we’re sharing our top tips on how to stay safe whilst using the internet.

  1.  Never reveal your passwords to other people.  Choose a password that is really strong by using a mix of letters and numbers.  Make sure you change them regularly.
  2. Make sure you think before you post.   Never post anything you wouldn’t want your parents or teachers to read.  As soon as you press send, the information/image is no longer private.
  3. Be kind.  If you think your post could upset someone, don’t post it.
  4. Be really careful about what you share online.  Don’t give clues about where you live in either the information or the images you post. 
  5. Make sure you check your privacy settings regularly.  Bear in mind that you might think you’re only sharing something amongst close friends, but that isn’t always the case.
  6. Be careful who you talk to online.  If someone you don’t know tries to add you as a friend, ignore them and block them.   Don’t give people online your address and phone number.

Social media platforms have an age limit for a reason.  It is to keep young people safe.  There’s some great advice on UK Safer Internet Centre on how we can all work towards making the internet a place of mutual respect and safety!

Tips on Tuesday

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Consistency really is key when it comes to your social media performance.

Were you posting consistently in 2021 across your social media channels? If not, that should be your number one goal within your social media plan for 2022.  If you want to see tangible results, you need to post regularly.  This will help your followers stay engaged and connected and help your content show up in your followers feeds.

As a minimum, we recommend posting on your channels at least three times a week.

Tips on Tuesday

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By now you should have your social media strategy for the coming year well and truly in place.

Remember your strategy should cover the following: –

  1. Online presence – where will you send prospective customers to find out more?
  2. Content strategy – where are your target audience and what sort of content do they look for?
  3. Social media – which social media channels you will use and what content you will share
  4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
  5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
  6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?

Tips on Tuesday

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Remember social media is your online shop window, so every business with social media channels is putting themselves out there to be visible.

With such a wealth of information out there, don’t be afraid to take a look at what your competitors are doing social media wise! Obviously we aren’t advocating plagiarizing and we emphasise the importance of creating your own content, however market analysis can be useful to monitor established accounts within your sector to get an idea of what sort of posts work well, what timing works and even which channels are most successful for businesses like yours.

There are so many examples out there and freely available – make use of them! Just don’t get so bogged down in comparison you spend more time on their channels than your own!

Tips on Tuesday

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Whilst creating content is key across your social media platforms, there are of course those days when inspiration simply doesn’t strike.

A really great way to help you out on those days when you’re suffering a bout of writer’s block is to create a social media calendar.  Quite simply pull together a list of dates that mixes key dates that are important to your business (maybe a sale, a new product launch, the anniversary of your opening) and more national dates you can have fun with e.g. National Cup of Tea Day, National Biscuit Day.

Dates like these give an immediate way to create content and have fun when you might be struggling for something to say.  Followers like to see the people they follow have fun, so don’t be afraid to let loose and create some great new content for dry spells!

Let us know what your favourite social media day to celebrate is, the more unusual the better!

Tips on Tuesday

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For our final Tips on Tuesday of 2021 (yes, even we’re having a rest next week!) we’re giving you a generic tip.

Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2022. By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal. 

A very Merry Christmas and a happy and successful 2022 to all!

Tips on Tuesday

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With 2022 fast approaching (no we don’t quite know how either!), now is a good time to take stock of your online year!

It’s important to remember that social media – and your wider online presence – is an ever-changing landscape, and this has never been more true than the last two years!

At this time of year we always recommend reviewing your online year.  Check back using social media insights and analytical tools into which posts worked, and which were less successful.  You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

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The great thing about social media, is the ability to reach people on a very small budget!

Have you thought about using the “Events” tool on Facebook?

If you have the type of business where you want people to physically attend a certain event, do try out this tool.  Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees. Certainly at this time of year with Christmas shopping and events in everyone’s mind, this tool can be so useful for getting the word out!

As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience. 

Why not give it a try and see what response you get.  Remember Facebook is all about encouraging interaction, and this could be a great way to start a conversation!

Tips on Tuesday

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We love a plan. We especially love a social media marketing plan – you really need a firm outline of your social media aims and needs to make your channels as useful as possible.

However, we’re also a fan of flexibility and the ability to change direction.

If the last two years have taught us anything, it is that the best laid plans often come to nought and that it is ok to deviate from your plan.  We think of our social media plans as a guideline; the type of document you stick to when everything is normal rather than a piece of work that is set in stone.

As we’re faced daily with the potential for yet more change, don’t worry if you have to deviate from your plan.  Don’t worry if you haven’t the headspace to post for a few days and miss some posts you had planned.  There is always time to catch up.  Christmas is also a great time of year for some ad hoc posting – something away from the planned posts and the potential to have a little spontaneous fun. 

The most successful plans we have seen, whilst giving an overview of aims and content strands also allow the user to be flexible when necessary and acknowledges that this is very likely!