We love a plan. We especially love a social media marketing plan – you really need a firm outline of your social media aims and needs to make your channels as useful as possible.
However, we’re also a fan of flexibility and the ability to change direction.
If the last two years have taught us anything, it is that the best laid plans often come to nought and that it is ok to deviate from your plan. We think of our social media plans as a guideline; the type of document you stick to when everything is normal rather than a piece of work that is set in stone.
As we’re faced daily with the potential for yet more change, don’t worry if you have to deviate from your plan. Don’t worry if you haven’t the headspace to post for a few days and miss some posts you had planned. There is always time to catch up. Christmas is also a great time of year for some ad hoc posting – something away from the planned posts and the potential to have a little spontaneous fun.
The most successful plans we have seen, whilst giving an overview of aims and content strands also allow the user to be flexible when necessary and acknowledges that this is very likely!