By now you should have your social media strategy for the coming year well and truly in place.

Remember your strategy should cover the following: –

1. Online presence – where will you send prospective customers to find out more?
2. Content strategy – where are your target audience and what sort of content do they look for?
3. Social media – which social media channels you will use and what content you will share
4. Brand – this should be in place before you venture into the online word and should cover a name, a logo, and a voice.
5. Analytics/insights – use the tools provided to collate data on your online performance which will help you improve your performance.
6. Content management – keeping track of all the information you share including planning future posts.

How do you like to plan?