Tag Archives: growth

Tips on Tuesday

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You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on Facebook, LinkedIn and Twitter.

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your page or profile, meaning it is easy for followers to see.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!

Tips on Tuesday

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Twitter lends itself perfectly for multiple people to use the same company account. 

It is a nice touch for each person who uses the account to sign off their tweets with their initials.  Whilst giving the company account a more personal touch, this also means that customers know who they have spoken to and are able to connect via other methods to the company and ask for the person they want. 

Customers like continuity, especially when it makes their life much easier – and as a result makes it much easier for them to buy your service or product!

Tips on Tuesday

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Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

Tips on Tuesday

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You know what they say about first impressions, and your social media profile picture is the online equivalent of a first impression!

Is there such a thing as the perfect profile picture?  Probably not, but excellence is the next best thing!

Simply, use your logo in a size to fit into the space!  Your profile picture needs to be instantly recognisable, even at fairly small-scale and of good resolution.  If you logo is too large or the wrong shape to work well as a profile shot, consider creating a smaller version of part of your logo for social media purposes. 

The key is consistency across all your branding.  Use the same image as a profile shot across all your social media channels.

Tips on Tuesday

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Do you ever feel tempted to write really long posts on Facebook simply because there isn’t a character limit?

STOP!!

It is such a cliché but it is so true, it really is quality over quantity.  Don’t fall into the trap of feeling you have to fill space.  Short, snappy posts work as well on Facebook as other platforms.  Did you know the ideal length of a Facebook post is 40 – 80 characters; post that are less than 80 characters receiving on average 88% more engagement.

Obviously your post must make sense, but look at using language creatively for shorter Facebook content.

Tips on Tuesday

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Have you thought about setting your social media strategies seasonally?

Whilst it may seem obvious if your business offering is seasonal, for those who aren’t in a season-specific industry you might like to try changing your strategy by setting some season-specific goals or creating a marketing theme for each season.  How can you use summer for example to create a relevant and innovative new theme of posts for your business?

You can even take this further stylistically by giving your social media channels a different look in each season by use of carefully planned image and colour-scheme.

Never be afraid to have fun – and this could be a great way of creating interesting content or themes whilst staying true to your core ethos.

Tips on Tuesday

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It can be really tempting to feel that as a business you should have a presence on every available social media channel.  After all, more channels mean more exposure, right? Not necessarily!

Rather than spreading yourself too thin and creating content for channels that aren’t relevant to your offering or customer, take some time to think where directing your social media strategy would be most successful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to teens think about newer platforms such a TikTok, if your products mean you need to target parents, Facebook is a must for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves.

Tips on Tuesday

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We’ve often discussed how great it is to be able to tap into trending topics across social media.

We must add a word of caution though! Do make sure your posts are relevant to the trending topic you are aiming to become involved with. If you would like to discuss your team supporting England, how you are going to watch the match, or any relevant products or information by all means find the trending hashtags. However, your post’s legitimacy will become diluted if you simply carry on posting as normal but add an irrelevant hashtag to the end in the hope you get noticed!

Enjoy finding some creative ways to make your offerings relevant to trending topics! And if you can’t? Start a trend yourself!

Tips on Tuesday

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Sometimes “short and sweet” is all you need!

Did you know 85% of Facebook videos are watched without sound? That means your immediate action needs to be to make your video offering compelling without audio.

Ensure any speech is subtitled – not only does this mean you can capture those watching in silence through choice, but also people with hearing impairments; accessibility of content is such good practice!

Make your videos short, fun and above all on brand; sharing your message by image only. Of course this is a challenge, but one that will be worth it!

Tips on Tuesday

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Whenever you are new to social media as a method of promoting your business, of course the first thing you notice is how many followers or “likers” you have.

An important thing to remember is, whilst it is always a great idea to use the analytics social media channels provide to gauge your performance, the number of followers you have isn’t necessarily the best metric to measure how successful your social strategy is.

What matters most, is the level of connection and relationship with your followers, rather than the number.

1500 interested followers who will engage with your content and share your content add way more value than 15000 followers with whom you have no relationship.

Try and shift your mindset from numbers to relationships!