Have you heard about our “Power of Three” – a must do every time we post on social media!

We have created a 3-point checklist to ensure your posts are the best they can be aesthetically, the content – of course – is up to you!

Have you checked your grammar and spelling?

There is nothing worse than a really great social media post with a glaring spelling mistake in the text. Always take time to proofread your posts!

Have you checked your links?

Have you added links to your post? If so, do check they’re working and directing people to where you want them to go!

Have you added images?

Adding an image to a social media post is a sure-fire way to make it more interesting. But make sure the image is relevant and of excellent quality before you hit post!

Apply the Power of Three to your next social media posts!

A lot of our Tips on Tuesday are about how you can use social media to promote your online presence, but it is always worth thinking about the mechanics of social media and more generic online matters.

Today’s tip is a really simple one. Think about your online security. Make sure you don’t have the same password for all your social media accounts and make the password something strong and difficult to crack. After all you wouldn’t have the same PIN for all your bank cards would you…WOULD you?!

It is important to maintain your social accounts as professionally as possible – and by having strong and secure passwords you are minimising the risk of hacking. 

Have you thought about setting your social media strategies seasonally?

Whilst it may seem obvious if your business offering is seasonal, for those who aren’t in a season-specific industry you might like to try changing your strategy by setting some season-specific goals or creating a marketing theme for each season. How can you use summer for example to create a relevant and innovative new theme of posts for your business?

You can even take this further stylistically by giving your social media channels a distinctive look in each season by use of carefully planned image and colour-scheme.

Never be afraid to have fun – and this could be a wonderful way of creating interesting content or themes whilst staying true to your core ethos.

It is no secret times are hard, so here are some easy ways you can help small businesses grow on social media: –

1. Give them a follow/like.  A very easy one but important.
2. Share their content.  If you see something you think your friends might be interested in, share the love!
3. If you’ve bought a product or used a service, why not tell people? Leaving a review takes very little time but means the world!
4. If you see something that interests you on their timeline, comment on the post and tell them so!
5. Check in to their premises.  People will remember where you’ve been!
6. If you’re a member of a local group on social media, people often ask for recommendations; word of mouth is still so important!

Give it a try and spread the love; who will you help out today?

It can be really tempting to feel that as a business you should have a presence on every available social media channel. After all, more channels mean more exposure, right? Not necessarily!

Rather than spreading yourself too thin and creating content for channels that are not relevant to your offering or customer, take some time to think about how directing your social media strategy could be useful.

Identify your audience, and then use that information to create social media accounts on the most relevant channels. For example, if your offering is mostly B2B, a LinkedIn account is a must, whereas if you’re selling directly to teens think about newer platforms such as TikTok, if your products mean you need to target parents, Facebook is the place for you!

Start your social media journey by choosing the most relevant channels for you and make your content innovative and engaging, you can always expand to other channels in the future if your core offering evolves.