Have you thought about setting your social media strategies seasonally?
Whilst it may seem obvious if your business offering is seasonal, for those who aren’t in a season-specific industry you might like to try changing your strategy by setting some season-specific goals or creating a marketing theme for each season. How can you use summer for example to create a relevant and innovative new theme of posts for your business?
You can even take this further stylistically by giving your social media channels a distinctive look in each season by use of carefully planned image and colour-scheme.
Never be afraid to have fun – and this could be a wonderful way of creating interesting content or themes whilst staying true to your core ethos.