Tag Archives: #brand

Tips on Tuesday

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Today’s tip is short and sweet and can be applied to any of your social media channels.

When responding to your followers, people who have liked your page etc. make sure you make them part of what you’re trying to create.

Use “we” as an inclusive term.  It makes your brand much more human and makes the people who interact with you feel like a valuable part of your team.  Make them part of your achievements “we did it!” and remember to thank them once in a while for being part of your success!

Tune in at the same time next week for more Tips!

Tips on Tuesday

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We’re using today’s tip to give a very important piece of information that everyone who uses social media for their business should remember.  Although this tip is also useful for those who only use social media on a personal basis.

Keep passwords of your accounts safe.  Don’t give them out to anyone unless they’re a trusted employee and are dealing with the social media aspect of your business.

It is very easy for social media accounts to be hacked – and a hacked account can cause people to unfollow immediately which means all your hard work in gaining followers is lost and can undermine your reputation as a brand.

Keep your accounts secure.  Have complicated passwords, even use a random generator, that cannot be guessed and store them somewhere secure.

If the worst happens and your account is hacked make sure you deal with it quickly and competently.  Apologise to your followers and let them know you’ve rectified the situation and change passwords on all your accounts.

Keep safe!

Tips on Tuesday

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We’re back on a very scorching Tuesday to take some of the heat off you in terms of your social media posts!

We strongly advocate having a social media schedule, we think its important, especially for a small business with a limited budget, to use marketing time wisely and to know what will be posted and when.

However, don’t be afraid of spontaneity and creativity.   If something is unfolding on social media don’t be afraid to participate, make use of it, tap into trending topics.

It is important to keep a sense of relevance to your own personal brand – but taking a chance here and there with your social media presence might just reap very good rewards.

 

Tips on Tuesday

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Doesn’t time fly?  Here we are on a Tuesday again and here’s our tip for today.

Again this is a generic tip – and one that could apply to all marketing, not just social media – and can be summed up in three simple words. Create. A. Brand.

It is so important when understanding your clients that you understand how fleeting your appearance on social media is.  You want to be instantly recognisable across every channel you inhabit.  The simple way to do this is make sure you have a catchy logo and make sure your logos match.  It really is that straightforward.  And means someone using Twitter will recognise you from Pinterest, will recognise you from Facebook.   Be the same.  Make your niche YOURS.