Tag Archives: Tips On Tuesday

Tips on Tuesday

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Drumroll for our final Tip on Tuesday of 2022!

Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2023. By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

When you’re rested and refreshed you will face the challenges of digital marketing and your online presence with renewed zeal. 

A very Merry Christmas and a happy and successful 2023 to all!

Tips on Tuesday

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It’s never easy to be a small business with bigger businesses as competitors and for small business, things can seem harder than ever.

So what can you do to help small businesses out this year and moving into 2023?!

  1. Follow their social media channels!
  2. Like a post!
  3. Share a post!
  4. Engage with their account by leaving comments!
  5. Give them a shout out on your social media channels!
  6. Tell your family and friends about them – what better than a word of mouth recommendation?
  7. Had good service?  Leave a positive review.

Happy helping!

Tips on Tuesday

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Although it can seem a bit of a cliche, don’t be afraid to harness the season!

Christmas backgrounds: gingerbread cookies and hot chocolate shot on rustic wooden table. The composition is at the left of an horizontal frame leaving useful copy space for text and/or logo at the right. Christmas tree and string lights are out of focus at background. Predominant colors are red, green and brown.

Have a think of some creative ways you can bring some festive fun into your social media marketing. Why not have a festive photo competition; ask your followers to show pictures of your products in the most festive way possible – have a prize for the best one. Share your office decorations, share photos of your staff dressed up for Christmas!

Some great festive content is a really effortless way of making use of what is going on around you – and some trending topics – to engage with current and new followers. Whilst the way you engage with your customers might need to be within certain parameters, you can be as creative as you want on your social media.

We’d love to hear your ideas about how you make your timelines more fun at this time of year!

Tips on Tuesday

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With 2023 fast approaching (how did that happen?!) now is a good time to take stock of your online year!

It’s important to remember that social media – and your wider online presence – is an ever-changing landscape!

At this time of year, we always recommend reviewing your online year. Check back using social media insights and analytical tools into which posts worked, and which were less successful. You can then use the data you collect to create your online schedule and plan for next year!

Remember, as Warren Buffet said, “it’s a good idea to review past mistakes before committing new ones.”

Tips on Tuesday

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Oh, it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Friday!

It is very likely your working hours will be affected by the Christmas break. Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.

People are busy over Christmas – that’s a fact. If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!

Tips on Tuesday

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Ok, bear with us – we know it is only the 15th November, however that leaves only 6 Tips on Tuesday sessions before our Christmas break, so time to start talking the run up to the big day, and what happens afterwards!

Our first tip is one we discuss every year and this year it feels so important to acknowledge because life is hard! And that is PLAN A BREAK.

We are all carrying a huge mental load, and it is so important for our health, both mental and physical, that we take time away from work to rest, relax and regroup. 

Whether you plan your break as a full shut down, or simply factor in your away time by scheduling your social posts in advance, the important thing is that you have some time for you.

We’re hoping for a full digital detox over part of the Christmas break which means time away from phones and other digital devices – how about you?!

Tips on Tuesday

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At this point in the year we always recommend starting to consider your social media strategy for the next 12 months.

As with all good strategies, you first need a goal. Now is the time to decide what your social media goals are for the upcoming period. Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for! Don’t forget, the goal isn’t set is stone. It can, and should be, amended throughout the year by regularly reviewing your strategies and key performance indicators.

Step one, decide upon your goals!!

Tips on Tuesday

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There are only two sorts of people on social media, those who want more followers and those who are lying!

I’m often asked by clients how they can quickly increase their followers. The short answer is, you can’t!

Social media is very much a slow burn. Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers. When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years. 

Remember, the number of likes and followers you have is nothing more than a measure of vanity. What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!

Tips on Tuesday

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Did you realise it is just TWO MONTHS until Christmas Day (sorry…. sorry!)

Christmas gingerbread cookies and hot chocolate shot on rustic wooden table.

Use your time wisely! Make sure you have relevant social media goals for the next 8 weeks with a firm idea of what you want to achieve before Christmas. As always given the time constraints, make sure your goals are achievable!

Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a really good thing. 

It is also important to schedule in a break! Take some time off from your social media schedule over the festive season, with a view to coming back refreshed and raring to go in January!

You have 2 months…how are YOU going to use them?

Tips on Tuesday

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In the past few weeks we’ve been discussing Inclusive Design and how your social strategy should always include a fully accessible user-experience.

We’ve long been an advocate of video content on your social profiles, but did you know to be fully accessible all your videos should be subtitled? 

Not only do subtitles create a user-friendly experience for people with hearing impairments, but they also enhance the viewing for people not watching in their native language or for people who are in sound-off environments. 

Imagine such a small change making your video accessible to so many more people!!