Tag Archives: diversity

Tips on Tuesday

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In the past few weeks we’ve been discussing Inclusive Design and how your social strategy should always include a fully accessible user-experience.

We’ve long been an advocate of video content on your social profiles, but did you know to be fully accessible all your videos should be subtitled? 

Not only do subtitles create a user-friendly experience for people with hearing impairments, but they also enhance the viewing for people not watching in their native language or for people who are in sound-off environments. 

Imagine such a small change making your video accessible to so many more people!!

Tips on Tuesday

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We’ve been discussing the importance of Inclusive Design and how some small changes to your social media posts can make them more accessible to more people.

Emojis are great fun to use, and when used appropriately add a welcome bit of lightheartedness to your posts.  However, text-to-speech software reads out a description for every emoji you use, so be careful with the number you include.

Hearing “one gold star” isn’t terrible, but hearing “one gold star” repeated 10 times throughout a message is not only tiresome, but alters the meaning of the entire post.

Remember, in this case less is certainly more!

Tips on Tuesday

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We spoke last week about the importance of Inclusive Design and over the next few weeks we’re going to be giving bitesize tips on how to make your social media accessible.

You’re on social media, you’re using a hashtag right?  Did you know that for best practice when you’re using hashtags, you should always use CamelCase and capitalise the first letter of every word?

Not only does this mean  that screen readers can read out the hashtags correctly, it also makes them easier to read for everybody else.

This is something we have consciously been focussing on in our social media strategy, as we consider how to make social media accessible for everyone!

Tips on Tuesday

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The one size fits all approach never works!

Does your social media plan consider accessibility?

With no such thing as an “average user”, it is vital you ensure your social media strategy covers inclusive design methods.

What is inclusive design? Quite simply inclusive design accounts for diversity—including ability, language, gender, age, and other factors—and enables people to enage in a variety of ways.

Accessibility mattters for social media, because without inclusive design you’re potentially missing out on a large audience.  Did you know 71% of excluded web visitors will simply leave rather than complain?  A survey by Facebook found that more than 30% of people report difficulty with at least one of the following; seeing, hearing, speaking, organizing thoughts, walking, or grasping with their hands.

Over the next few weeks we’re going to help you make your social media inclusive and diverse.  After all what is better than creating great, accessible experiences for everyone in your audience?!