Tag Archives: Social Media Marketing

Tips on Tuesday

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Oh it’s only November, there’s plenty of time……then you realise that Christmas Eve is four weeks on Friday!

It is very likely your working hours will be affected by the Christmas break.  Make decisions on when you will be open and available for contact and start rolling out the information to your online profiles now.

People are busy over Christmas – that’s a fact.  If you want to maintain attracting customers over the Christmas period, you need to give them the information as soon as possible so they can factor you into their plans!

Tips on Tuesday

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At this time of year we always recommend starting to consider your social media strategy for next year.

As with all good strategies, you first need a goal.  Now is the time to decide what your social media goals are for the upcoming period.  Do you want to increase awareness of your brand? Do you want to engage more with current customers? Do you want to increase your audiences? Do you want to convert your audiences into customers? Do you want to become an influencer in your field?

You cannot begin to create a firm strategy for your social media channels without knowing what you’re aiming for!  Don’t forget, the goal isn’t set is stone and can be amended throughout the year by regularly reviewing your strategies.

Step one, decide upon your goal!!

Tips on Tuesday

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There are only two sorts of people on social media, those who want more followers and those who are lying!

I’m often asked by clients how they can quickly increase their followers.  The short answer is, you can’t!

Social media is very much a slow burn.   Much like real life, relationships take time to foster and build; and these relationships need to be built before you can turn your followers into paying customers.   When you decide upon a social media strategy, you must acknowledge the need to commit for not only weeks, but months and even years. 

Remember, the number of likes and followers you have is nothing more than a measure of vanity.  What is important to you is the quality of follower – 100 followers who are engaged, are interested and who interact are of far more value than 1000 followers who are not!

Tips on Tuesday

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You’ve, obviously, been following Tips on Tuesday from the start, and your social media profiles are absolutely fantastic.

But people know how to find them, right?

Don’t make people work to find your profiles.  Link them from anywhere and everywhere! Have your handles on your business cards, email signatures, websites, literature and make your usernames as intuitive as possible.  There is nothing more frustrating for someone who wants to listen to what you have to say, but cannot hear it because they can’t find it!

Make sure you make it as simple as possible to hear what you have to say!

Tips on Tuesday

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Did you know it is just under 10 weeks until Christmas Day (sorry….sorry!)

Use your time wisely! Make sure you have relevant social media goals for the next 10 weeks with a firm idea of what you want to achieve before Christmas.  As always given the time constraints, make sure your goals are achievable!

Don’t be afraid to share your company’s Christmas traditions across social media – giving yourself a little more personality at this time of year can be a really good thing. 

It is also important to schedule in a break! Don’t be afraid to take some time off from your social media schedule over the festive season, with a view to coming back refreshed and ready to go in January!

You have less than 10 weeks….how are YOU going to use them?

Tips on Tuesday

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We’ve spoken often about how important it is to add images to your posts on social media.

Studies show that after 72 hours people only remember 10% of what the read, however with the use of a carefully chosen image, that figure can rise to a massive 65%!

A few times recently, we’ve seen people posting “image for attention” in their posts, and the image used has no relevance whatsoever to the post in question.

Make sure when you use an image, you make it pertinent to your content.  A funny picture is lovely, but if it has no meaning it won’t be long before your followers will get bored.  

There is a vast stock of royalty free images on the web – make sure you choose carefully and share away!

Tips on Tuesday

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You’ve written a great blog post, or you have a great special offer on, or you have a really important event coming up; what is the best way to ensure messages like this are really visible on your social media channels?

We’re big fans of the “pinned post” facility on Facebook, LinkedIn and Twitter.

When you’ve shared your link, or written your content – make sure you pin that post.  This keeps the post at the top of your page or profile, meaning it is easy for followers to see.

A word of warning, make sure once the content is outdated, you remove the pin, thus returning the content to the relevant place by date on your timelines.  There’s nothing worse than seeing a great product you want to buy, only to find out it was on sale 6 months ago!

Tips on Tuesday

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Twitter lends itself perfectly for multiple people to use the same company account. 

It is a nice touch for each person who uses the account to sign off their tweets with their initials.  Whilst giving the company account a more personal touch, this also means that customers know who they have spoken to and are able to connect via other methods to the company and ask for the person they want. 

Customers like continuity, especially when it makes their life much easier – and as a result makes it much easier for them to buy your service or product!

Tips on Tuesday

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Remember what is the ultimate goal on social media – regular engagement from your followers to create a really strong online brand.

An important consideration when dealing with your social media schedule is how you are going to manage your notifications.  Whether you receive a message, or someone comments on one of your posts it is important to respond in a reasonable amount of time.  Even if you choose a tool like an automated message response on Facebook, a timely reply from a real person is still important.

If you don’t want notifications turned on – which is understandable if you are getting a large number – why not set aside some blocks of time each day to deal with and respond to notifications? 

You can also use the various analytical tools to monitor which of your posts gets most interaction, which will enable you to manage notifications more thoroughly.

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So we’ve all pretty much got that “back to school” feeling.

September is a great time to ensure your skills are up to date, you’re aware of any changes to the algorithms for your social media channels and you’re using the most current version.

It can also be a great time to think about developing your skills. If you feel like you would like to improve your skills, there are plenty of online courses (both free and otherwise!) that do just that.

Remember, back to school isn’t just the literal – it is a metaphor for getting back into the swing of things. And whether that is simply returning to the office after a holiday, returning for the first time after an extended absence due to Covid it will feel new, and strange and take you a while to settle.

Good luck to you all!