Did you know that YouTube isn’t just a website, it’s a search engine? And in fact it is the second largest search engine behind Google!
Video is a fantastic tool to hook your audience simply because they’re very easy to consume. Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more; and what better way to do this than a video!
Whilst a huge budget on video content isn’t necessary, do make sure your social media videos have decent picture quality and clear sound quality!
Try creating a small (no more than 60 seconds), but relevant video for your social media channels, give it an engaging title and useful hashtags and measure your performance using the analytical tools available!