We’ve long been an advocate of using the analytical tools available to you when measuring your social media performance.
However it is also vital to remember that external factors can have a massive effect upon your social media. We are living through unprecedented and uncharted times; if your “failsafe” posts aren’t performing, then don’t panic.
The way we use social media; and the way your clients respond to social media; will change massively over the coming weeks as we all settle into our new version of normal. Remember part of being successful on-line is being flexible. Keep posting, keep monitoring and keep in contact!
Resilience will play a big factor in performance during the coming months, you can add to your resilience by consistency of online delivery.